Their new festive campaign, “Gift Happily Ever After,” puts a fabulously flamboyant CGI Puss in Boots front and centre, whisking us into a fairytale world filled with sparkles, snowy forests, and (of course) some very thoughtful Christmas gifting.
It’s whimsical, it’s warm, and it’s already one of the standout festive films of the season.
A Fairytale Christmas Brought to Life
This year’s Boots advert tells the story of Puss desperately trying to find the perfect gifts for his friends before the Snow Queen’s Ball. Consulting a magic mirror, as all stylish cats surely do, he’s transported from an enchanted kingdom straight to a modern UK high street. And where does he go for the perfect presents?
To Boots, naturally.
Once inside, Puss in Boots confidently pads through the aisles selecting beauty sets, fragrances, grooming gifts, and little luxuries for each member of his fairytale crew.
Cinderella gets something glamorous, Rapunzel receives a sleek styling tool, Prince Charming gets a handsome new mirror… and Puss himself?
Well, he looks pleased enough with his own fabulous reflection.
The advert then returns to the magical realm, where our feline hero arrives at the Snow Queen’s Ball with the perfect presents in paw, all set to a nostalgic blast of Duran Duran’s “Girls on Film.”
It’s playful, polished, and packed with festive sparkle.
Why the Advert Works So Well
Boots has intentionally leaned into the feel-good charm of classic fairytales — and it works.
Here’s why the campaign is hitting the mark:
1. Nostalgia meets modern gifting
Puss in Boots is instantly recognisable and appeals across generations. The blend of childhood storytelling and up-to-date gifting makes for a comforting and clever pairing.
2. Showcasing Boots as the ultimate one-stop Christmas shop
Everything Puss picks out is readily available in store or online, making the advert both magical and useful. It highlights the brand’s huge range of beauty, grooming, fragrance and accessory gifts without feeling like a hard sell.
3. A message about thoughtful gifting
Boots says the heart of the campaign is about “meaningful gifts that show care,” and the advert reflects that. Whether you’re buying for a princess, a prince, or a slightly dramatic talking cat, the idea is that it’s the thought that counts.
4. Proper festive escapism
From snowy palace courtyards to twinkling city streets, the visuals deliver a lovely hit of escapism, something we all crave at Christmastime.
Reactions So Far
Unsurprisingly, viewers have fallen in love with the character animation and the advert’s sweet, storybook tone. Many have praised its cinematic quality and the nostalgic vibes brought by the music choice.
Of course, some critics have called it a little over-the-top (it is essentially panto with better lighting), but at Christmas, isn’t that exactly what we want? And the whole concept is a bit of cheeky British panto humour as Puss in Boots first performed in the early 19th century and performed every year since then.
What It Means for Christmas Shoppers
Boots is positioning itself as one of the go-to destinations for beauty and gifting this year, with more than 50 new brands added to its festive ranges.
So if, like Puss, you find yourself searching for that perfect something, whether it’s a cosy fragrance set, a skincare trio, a men’s grooming kit, or stocking fillers that don’t break the bank, Boots is gently reminding us that it’s all waiting on the high street.
And unlike our dashing feline hero, you won’t need a magic mirror to find it.
A Touch of Christmas Magic
As adverts go, this one captures what so many of us adore about the season: sparkle, nostalgia, a little silliness, and gifts chosen with real care. Puss in Boots fits right into the Christmas landscape, dramatic, dapper, and just the right amount of over-the-top.
If this is how Boots is kicking off the Christmas countdown, we’re in for a wonderfully enchanted festive season.
And to see exactly how the advert was made please check out this video





















