Asda customers can snap up Christmas veg for the lowest ever price of 15p!

Good news for Christmas dinner veg lovers and bargain spotters! 

Asda has announced customers can bag last minute Christmas veg for the lowest ever price of 15p, as the supermarket reduces the price of key Christmas dinner staples just in time for the big day.

Customers heading to Asda or shopping online to get their last bits for their Christmas dinner, can bag 1kg carrots (usually 60p), 500g sprouts (usually £1), 360g broccoli (usually 75p) and 500g parsnips (usually 65p) for the lowest ever price of 15p each until Tuesday 26th December.

The move, which sees Asda match Aldi and Lidl prices on the shelf, comes after Asda was crowned the lowest-priced major supermarket for premium Christmas food and drink products by trade magazine The Grocer.

The supermarket topped the Grocer’s prestigious festive price comparison survey which tracked the cost of 33 premium Christmas products including turkey and all the trimmings, pigs in blankets and mince pies at Asda, Tesco, Sainsbury’s, Morrisons and Waitrose.

Asda’s festive basket totalled £154.41 and was £19.48 cheaper than the average basket price across the other supermarkets featured and offered the lowest price on 19 of the 33 festive products featured, including smoked salmon slices, mince pies and pigs in blankets.

Kris Comerford, Asda’s Chief Commercial Officer, said: “Throughout the year we've focussed on improving the quality of our products while continuing to keep prices in check for our customers. This is especially vital at Christmas when family budgets are under extreme pressure. We're confident our customers can treat themselves and family members to the best quality festive food and drink without having to break the bank when they shop with us at Asda.”

Asda's also urging customers who haven’t already done so, to join the 1.2 million savvy fellow shoppers who've already created vouchers from their Christmas Saver Cashpot on Asda Rewards, before it expires on Sunday 31st December.

Any new customer who signs up for an Asda Rewards account before Monday 25th December will receive a £5 off coupon for their first shop. They then have until Sunday 31st December to complete their second shop to receive an additional £5 in their Cashpot.

www.asda.com

Asda customers can pick up Christmas dinner for a family of six, for just £4.17 per head

This year, Asda customers can purchase a frozen Christmas dinner for six for just £25, working out at only £4.17 per head.

Including a turkey crown and seven sides, the same products are cheaper this year, than they were in 2022.

This offering will support families looking to cut the cost of Christmas this year, after Asda’s Income Tracker reveals disposable income continues to fall for 60% of UK households.

As Christmas gets ever nearer and households look for ways to start spreading the cost, Asda customers can stock up on frozen Christmas dinner essentials in advance, packing the freezer to feed a family of six for a mere £4.17 per head.

Now available to purchase in-store and online, the same products would have cost a total of £27.29 last Christmas in 2022, meaning this year, Asda customers can pick up a Christmas dinner for even cheaper, saving £2.29.

Plus, customers don’t have to buy all of the products to get the best value, as every product has reduced in price since Christmas 2022.

The list of frozen Christmas dinner products, that will feed a family of six for just £25 are:

Asda Frozen Medium British Turkey Crown (2.2kg) – now £16, was £16.50 in 2022  

Asda Frozen Maple Pigs in Blankets (232g) – now £2.25, was £2.50 in 2022 

Asda Frozen Yorkshire Puddings (220g) – now 98p, was 99p in 2022 

Asda Frozen Pork, Sage and Onion Stuffing Balls (400g) – now £1.80, was £2.25 in 2022 

Asda Frozen Parsnips (680g) – now £1.25, was £1.80 in 2022 

Asda Frozen Brussels Sprouts (1kg) – now £1, was £1.25 in 2022 

Asda Frozen Crispy Roast Potatoes (800g) – now 75p, was 80p in 2022 

Asda Frozen Sliced Carrots (1kg) – now 97p, was £1.09 in 2022 

This announcement follows Asda’s latest round of price cuts on 232 branded and own-label products, as part of its continued support for families impacted by the cost-of-living crisis. Insight from Asda’s latest income tracker also reveals that despite improvements in inflation figures, disposable income continues to fall for 60% of UK households, compared to the same time last year, with the lowest earning households having a deficit of £72 in disposable income per week.

According to research commissioned by the British Frozen Food Federation (BFFF), 38% of people are buying more frozen food than last year, further showing the impact inflation is having on consumer spending.

Smart Asda customers are already saving up for Christmas using the Christmas Saver Cashpot in the Asda Rewards app, after its launch in August. The feature enables customers to transfer savings from their Cashpot into their Christmas Saver Cashpot as many times as they’d like, up to a maximum amount of £300 in total.

For customers planning ahead, Christmas grocery delivery and click and collect slots are already available to book online at Asda.com or via the Asda app. With over one million slots available in Christmas week, shoppers can get ahead of the festive season by adding their frozen dinner to their baskets early.