Morrisons More Card holders can pick-up British Carrots (1kg), British Parsnips (500g), British Brussel Sprouts (500g) and a British Whole Swede for just 10p each from 18th December until 24th December.
And what's more, all customers can get British Best Potatoes (2kg) for half-price in store now, costing £1.15 until January 1st.
Morrisons is British farming’s biggest direct customer and recently announced it's to bring forward its planned financial support to better help the nation’s growers.
Over £1.4 billion has been committed to British farming annually besides giving the 2,500 farmers who work with Morrisons a 5% discount to use in stores and online and a further 25% discount on all its café food and drink nationwide every Tuesday.
Fraser Lovatt, who is Category Director of Produce & Horticulture at Morrisons, said: “No Christmas dinner is complete without all the trimmings of the seasonal vegetables.
"By reducing the costs of products such as carrots, parsnips, sprouts and potatoes, we're helping customers get all they need for the perfect festive roast without breaking the bank. Selling more of these products also stops them from going to waste and enables us to give more back to our important network of British farmers.”
With Christmas just around the corner, Morrisons is also slashing the cost of other festive favourites. Customers can save 50% on Market Street Whole Salmon, on offer at just £7.50/kg (usually £15/kg) from now until 5th January in-store nationwide.
More Card holders can also benefit from a half price saving on Charles De Villiers Champagne Brut 75cl at just £12.50 (usually £25) until 1st January or pick up a bottle of Sorso Prosecco Spumante for just £4.75 (usually £6.50), perfect to accompany any festive celebration.
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