With a growing customer demand for more novel and premium fizz, Asda is mixing things up as little bit this Christmas season with a twist on a classic, introducing the exclusive to Asda Riunite Sparkling Red (£6.52) just in time for Christmas.
With a lower ABV of 9.5%, it’s set to steal the limelight this hosting season, providing a hybrid option for guests who enjoy red wine, but would like something lighter on Christmas Day, particularly to kick start the celebrations.
The added fizz gives it that celebration feel, providing a luxury drink that doesn’t come with a luxury price tag, costing just £6.52 at Asda.
From the famous Emilia-Romagna region in northern Italy, this light and refreshing sparkler is a modern take on Lambrusco, still made using the Charmat method but packaged for a younger, fizz-loving customer who enjoys a drier, fruiter drink. Perfect for celebrating ‘Friendsmas’, millennials already associate this trending beverage with celebratory occasions and lifestyle elevation.
With its floral raspberry and red cherry flavours, and a touch of savoury herbs and spices, it pairs best with charcuterie and grazing boards of salami, Parma ham and cheese, making it a great option this party season.
Asda’s Riunite Sparkling Red (£6.52) is available now, in stores and online, and is included in Asda’s Buy 6 Save 25% offer on wine, running now until the 18th of December, making it less than £30 (£29.34) for six bottles of delicious fizz.
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