Record demand predicted for no and low drinks this Christmas at Tesco

It's reported shoppers are ready to create record demands for no and low alcohol beer, wines and spirits over Christmas.

That’s the prediction from Tesco after the supermarket saw its strongest ever sales in 2023 with high demand sustained across the entire year.

Demand for no and low alcohol beer at the supermarket this year has soared by over 20%, while sales of no/low wine rose by almost 15% per and demand for alternatives to spirits grew by nearly 10% per.

To give some indication of how strong the thirst for no and low drinks has been throughout this year, during the first three weeks of the June heatwave, demand at Tesco was over 25% higher than it was for the first three weeks of Dry January.

Another massive success has been pop star Kylie Minogue’s 0% Sparkling Rosé which launched in Tesco last year and which has now become the UK’s top selling premium no alcohol wine

As a result, Tesco prepared itself for its strongest ever demand in December and ordered in extra stock.

Tesco says that the main reasons for the no and low alcohol boom are:

New found shopper confidence in the quality of the drinks, often driven by recommendations from family and friends

Greater interest in health and moderation

An increase in product choice

Ease of selection in its stores with all products sitting in their own fixture

Tesco no and low alcohol wine buyer Joe Olding said: “Based on the massive demand throughout the year we're anticipating this festive season to not only be bigger than this year's Dry January, but to be the biggest Christmas ever for no and low drinks.

“A few years ago no and low alcohol drinks might have been a consideration to have on hand for special occasions but, as our latest sales data, shows they’ve become mainstream and are now popular all year round.

“We’ve also made it easier for customers to find no and low alcohol drinks as they all sit alongside each in the same aisle.”

Among the top brands driving the no and low boom are Lucky Saint, Athletic Brewing and Guinness 0% in beer; Gordons 0% Alcohol Free Gin and the Clean Co brand in spirits; and Nozeco, Not Guilty and Kylie 0% Sparkling Rosé in wine.

The rise in demand for Kylie Minogue’s no alcohol wine has been spectacular with demand rocketing throughout the year with one million bottles sold across all UK retailers.

The drink uses a unique filtration process in order to make it less sweet and retain more of the original wine taste but without any of the alcohol.

Kylie Minogue said: “When we launched our 0% Sparkling Rosé last year we knew health and wellbeing was becoming more and more important in people’s lives and so many of us are leaning toward more self-care.”

Drinkaware, an independent UK alcohol education charity which helps people make better choices about their drinking was happy to hear the news.

Karen Tyrell, CEO of the charity Drinkaware said: “It’s good people across Britain are more open to trying no and low alcohol drinks this year. 

“Drinking lower strength and alcohol-free products can be a helpful way for people to moderate their drinking and stay within the low-risk guidelines of 14 units a week. If you are unsure about how much you’re drinking, take our simple Drinking Check on the Drinkaware website."

www.tesco.com

Alcohol free Christmas cocktails with Fever-Tree?

43% of consumers now opting for non-alcoholic alternatives. Fever-Tree's new Cocktail Mixers are perfect to shake up your Christmas drinking by helping you swap your favourite cocktail for a mouthwatering mocktail!

Fever-Tree's cocktail mixers are ideal for creating a super easy mocktail, simply by switching out the spirit for a non-alcoholic version. Fever-Tree recommend Everleaf's non-alcoholic spirits range as a perfect pairing!

Jazz up your Christmas and treat yourself to a booze-free Mojito or Margarita to kick start the New Year in a mindful, indulgent way.

The lineup:  

Fever-Tree Classic Mojito Mixer: Fresh Mexican Limes meet Moroccan Mint for a zesty, refreshing twist. Just add non-alcoholic rum and ice for a mojito masterpiece. 

Fever-Tree Classic Margarita Mixer: Packed with fresh Mexican limes, sweet Italian Blood Orange, and a hint of sea salt. Add a non-alcoholic tequila alternative, shake or stir, and enjoy an authentic margarita.  

Available now at Tesco, Asda, Sainsbury's, Waitrose, and online at Ocado, for just £4.50.

Say goodbye to the hassle of squeezing limes and adding multiple complex ingredients! Just mix, shake and serve!

How to make the perfect mocktail at home:

Simply add ice to a glass.

Pour in 50ml of your chosen non-alcoholic spirit and top it off with Fever-Tree's mixer.

A quick stir, and it's ready to sip and enjoy. Ideal for an evening with friends or a night in front of the telly during the winter nights.

And don't forget, next month is Dry January and you can ramp up you mocktail mixing abilities then.

Celebrate a Luxurious But Alcohol-Free Christmas With Savyll

Elegant ready-to-serve brand Savyll welcomes everyone to celebrate a luxurious Christmas with its enticing array of non-alcoholic cocktails.

Perfect for a Christmas gift or as a festive party tipple, the four flavours are; an aromatic peach Bellini, a fresh and crisp Mojito, a zesty grapefruit Paloma and a fiery Moscow Mule.

Here's more about these delectable drinks:

Bellini: A sparkling Bellini flavoured cocktail crafted with a fusion of delicate floral white peach notes on the nose, and a pleasantly dry white wine finish. The Bellini has been given one-star by the Great Taste Awards.

Mojito: A sparkling Mojito flavoured cocktail with a balanced arrangement of citrus, sweet spearmint, rosemary and lime, combined with a spice aroma.

Paloma: A sparkling Paloma flavoured cocktail crafted with earthy agave and bittersweet grapefruit characteristics on the nose, crisp lime on the palate, and a pleasing acidic finish.

Moscow Mule: A sparkling Moscow Mule flavoured cocktail with a delicate balance of lime and ginger on the nose, with herbal notes on the palate, and a little heat on the finish. It was awarded Double Gold in the San Francisco Spirit Awards in 2023.

They are all vegan-friendly, gluten-free, crafted from natural ingredients, and contain less than 4g of sugar per 100ml. Each drink is available in a 250ml can and has an RRP of £2.40.

Savyll's created the perfect stocking filler gift this Christmas - their beautifully presented Collection Pack allows you to explore the full range of sophisticated flavours mentioned above.

Born in the melting-pot of London, Savyll was created by Avnish Babla. Avnish's vision was to create a range of premium non-alcoholic cocktails that drew inspiration from their traditional alcoholic counterparts. The brand has listings with the likes of Whole Foods, David Lloyd, Ocado and Warner Hotels.

Avnish said: "Mocktails have been around for quite some time, but they often come across as bright, loud, and full of sugar. We wanted to create a brand that conveyed classic sophistication, and appealed to a more discerning consumer.

“We have a significant number of customers who, due to health or cultural reasons, don't want to drink alcohol - but they want something more high-end and palatable than just a simple juice or soda. If you serve Savyll's range of cocktails to your AF guests this Christmas, they're sure to be wowed.”

The Savyll Collection Pack can be purchased on the website. It can either be bought as four 250ml cans for £10 or 12-can packs for £25. To find out more, visit www.savyll.com.