Be a hero with zero! Award-Winning Sparkling Wine Brand Founded by the Delevingne Sisters Launches 0% Della Vite Zero

Goodbye Christmas hangovers! Why? Because Christmas 2024 is all about bubbles with balance and waking up feeling fresh and without the morning after headaches and feeling of guilt!

Introducing Della Vite Zero, a fantastically delicious non-alcoholic sparkling wine from the Delevinnge sisters, Cara, Poppy and Chloe. 

It's a sparkling French Rosé, bursting with flavours of cherry blossom, red berry, and fresh red apple. It's a festive fizzy drink yet with some serious flavours: perfect for sharing with friends, bringing to the table at Christmastime family gatherings and office parties, or a thoughtful gift for someone who may be cutting back on excess this festive season. Now there's something for everyone from Della Vite: and we're all invited!

It's the third release from Della Vite, (the range also includes award-winning proseccos Della Vite Superiore and Della Vite Treviso Rose) and this again is truly wonderful family affair: this time the sisters worked closely with a 4th generation French wine-making family in Beziers, France, who cultivate Della Vite Zero using Grenache grapes, the liquid undergoing a careful de-alcoholisation process to create complex and fresh flavours, and that all important pop of fizz. 

Because after all, everything seems better with bubbles, right? What's more, Della Vite Zero has one of the lowest sugar and calorie levels for this kind of product: perfect for those looking for healthier options during the Festive season.

Says Cara Delevingne:  “Alcohol-free doesn't mean having to compromise on taste, fun or new experiences. I've really wanted to create something like this with my sisters for a long time, but we were patient and finally found the right partners to work with. 

"It was well worth the wait. Sugar-free, low calorie, vegan, sustainable and absolutely bursting with flavour. There's no need to miss any party now, and you can show up 100% at 0% this Xmas be it at the family Christmas Dinner, the Christmas Office Party or gatherings with family or mates."

Cara explains: "We initially sold out via Selfridges so next we wanted to make sure thatno one missed out on the next batch, so we're delighted to share Della Vite Zero via Selfridges and Amazon, too. Come join us for a sip!"

Della Vite launched in 2020 and is now a multi-award-winning global sparkling wine brand with listings across the world as well as World Duty Free. Della Vite Zero is the brand's first foray into 0%.

Follow @della_vite for news, serving suggestions and more 

Della Vite Zero 0% the RRP is£14.99 to £15.64, 750ml, available from Selfridges and Amazon.

Record demand predicted for no and low drinks this Christmas at Tesco

It's reported shoppers are ready to create record demands for no and low alcohol beer, wines and spirits over Christmas.

That’s the prediction from Tesco after the supermarket saw its strongest ever sales in 2023 with high demand sustained across the entire year.

Demand for no and low alcohol beer at the supermarket this year has soared by over 20%, while sales of no/low wine rose by almost 15% per and demand for alternatives to spirits grew by nearly 10% per.

To give some indication of how strong the thirst for no and low drinks has been throughout this year, during the first three weeks of the June heatwave, demand at Tesco was over 25% higher than it was for the first three weeks of Dry January.

Another massive success has been pop star Kylie Minogue’s 0% Sparkling Rosé which launched in Tesco last year and which has now become the UK’s top selling premium no alcohol wine

As a result, Tesco prepared itself for its strongest ever demand in December and ordered in extra stock.

Tesco says that the main reasons for the no and low alcohol boom are:

New found shopper confidence in the quality of the drinks, often driven by recommendations from family and friends

Greater interest in health and moderation

An increase in product choice

Ease of selection in its stores with all products sitting in their own fixture

Tesco no and low alcohol wine buyer Joe Olding said: “Based on the massive demand throughout the year we're anticipating this festive season to not only be bigger than this year's Dry January, but to be the biggest Christmas ever for no and low drinks.

“A few years ago no and low alcohol drinks might have been a consideration to have on hand for special occasions but, as our latest sales data, shows they’ve become mainstream and are now popular all year round.

“We’ve also made it easier for customers to find no and low alcohol drinks as they all sit alongside each in the same aisle.”

Among the top brands driving the no and low boom are Lucky Saint, Athletic Brewing and Guinness 0% in beer; Gordons 0% Alcohol Free Gin and the Clean Co brand in spirits; and Nozeco, Not Guilty and Kylie 0% Sparkling Rosé in wine.

The rise in demand for Kylie Minogue’s no alcohol wine has been spectacular with demand rocketing throughout the year with one million bottles sold across all UK retailers.

The drink uses a unique filtration process in order to make it less sweet and retain more of the original wine taste but without any of the alcohol.

Kylie Minogue said: “When we launched our 0% Sparkling Rosé last year we knew health and wellbeing was becoming more and more important in people’s lives and so many of us are leaning toward more self-care.”

Drinkaware, an independent UK alcohol education charity which helps people make better choices about their drinking was happy to hear the news.

Karen Tyrell, CEO of the charity Drinkaware said: “It’s good people across Britain are more open to trying no and low alcohol drinks this year. 

“Drinking lower strength and alcohol-free products can be a helpful way for people to moderate their drinking and stay within the low-risk guidelines of 14 units a week. If you are unsure about how much you’re drinking, take our simple Drinking Check on the Drinkaware website."

www.tesco.com