Embrace the Spirit of Christmas: Take the That's Christmas £20 Challenge to Support Your Local High Street

As the festive season approaches, we’re all looking forward to gathering with loved ones, decorating our homes, and finding those perfect gifts. 

But amid the buzz and cheer of Christmas, there’s a chance to make a real difference to the places that matter most — our local high streets.

In recent years, high streets across the UK have faced challenging times, with online shopping and big chains often taking the spotlight. 

That’s where the That’s Christmas £20 Challenge comes in. We’re inviting you to spend at least £20 on your local high street this Christmas season to support independent shops, unique artisans, and local eateries.

Why Your £20 Matters This Christmas

You might be wondering, “What can £20 do?” When you shop locally, your £20 has an impact far beyond what you’d imagine. Every purchase helps small businesses thrive, creating jobs, strengthening local economies, and preserving the unique character of our towns and villages.

Imagine your local bookshop, family-run cafe, or the independent boutique that adds a special charm to the high street. They’re more than just places to buy things — they’re where we gather, make memories, and meet neighbours. By taking on the £20 Challenge, you’re helping keep these treasures alive.

Ideas for Your £20

Not sure where to start? Here are a few festive ways to put your £20 to good use on the high street:

Stocking Fillers & Small Gifts: Pick up some delightful stocking fillers or handcrafted gifts from your local artisan shop. Many independent retailers offer unique, one-of-a-kind items that you won’t find elsewhere.

Treat Yourself at a Local Cafe: Enjoy a cosy afternoon with a warm drink and a slice of homemade cake from a nearby cafe. Or take a break from shopping with a festive hot chocolate or mulled wine, or a pint of a specially brewed Christmas ale.

Support Local Grocers & Delis: Get the freshest produce, meats, cheeses, and baked goods for your Christmas table by shopping at your local grocer or deli. It’s a delicious way to share the love this season.

Festive Décor from Independent Shops: From handcrafted ornaments to wreaths and candles, local shops are bursting with charming seasonal decorations to make your home extra festive.

Gift Vouchers: Many small businesses offer vouchers, which make wonderful gifts. Supporting local hairdressers, salons, and other service providers means you’re helping them keep doing what they do best.

Spread the Word and Make It a Movement

Taking on the £20 Challenge is not only about making a personal commitment to support local businesses; it’s also about inspiring others to join in. Spread the word on social media using the hashtag #ThatsChristmas£20Challenge, and encourage friends, family, and neighbours to shop locally too. Together, our small actions can create a big impact!

The Joy of Giving Back

There’s something uniquely heartwarming about knowing that your Christmas spending is helping real people within your community. Your £20 can be the difference that helps a small shop owner have a wonderful Christmas, provides a local artisan with a meaningful sale, or helps a family-run eatery keep their doors open.

So this Christmas, why not start a new tradition? Let’s keep the spirit of giving close to home and show our support for the high streets that bring so much character to our communities.

Join us in the That’s Christmas £20 Challenge — a small spend, but a gift of lasting impact. Happy Christmas shopping!