Tesco unveils a sweet way to help charities fighting hunger this Christmas

Tesco is proud to announce that it is giving a little extra help to two leading charities that are fighting hunger this Christmas, with a 10p donation from each gingerbread product sold at Tesco.

The donation, across a wide range of tasty gingerbread products, will help Tesco’s long-standing charity partners Trussell and FareShare support people in communities across the UK. 

Trussell works with the UK’s biggest community of foodbanks, helping people in hardship with food when they need it most, while FareShare redistributes surplus food to support more than 8,000 local charities and community groups.

With gingerbread at the centre of Tesco’s Christmas campaign this year, Tesco Chief Commercial Officer Ashwin Prasad said making a donation for each gingerbread product sold provided the ideal opportunity to help feed the Christmas spirit.

“Gingerbread is a great tradition of Christmas for many, as is helping others,” he said. “By picking up one of the delicious gingerbread products that we we stock, and maybe even trying your hand at building a gingerbread house this Christmas, Tesco customers will be helping to support the vital work of our friends at Trussell and FareShare in fighting hunger.”

Kris Gibbon-Walsh, CEO at FareShare, said the donations would make a real difference. "We are really incredibly grateful to Tesco for a brilliant festive fundraising opportunity for FareShare,” he said. “All funds raised through the purchase of gingerbread items at Tesco will help us to get good food to charities and community groups across the UK providing meals and bringing people together this winter."

Sophie Carre, Trussell's Director of Public Engagement added: “We are obviously extremely grateful to Tesco for donating 10p to Trussell from the sale of gingerbread products this Christmas. Whether you buy a kit to build a gingerbread house with your family or treat yourself to a pack of festive biscuits, every purchase made will help to support our work to end hunger in the UK. Food banks are facing an extremely tough winter but, thanks to the generosity of Tesco and its customers, they will be able to be there for anyone facing hardship in their community.”

In total 18 different types of gingerbread will trigger a donation, with Tesco’s own gingerbread products and those from leading and regional brands falling under the scheme, too. Donations will be made on products purchased from today, November 13, right through to Christmas Day and donations will be split equally between the two recipient charities.

This year Tesco’s Christmas campaign tells the heartwarming and poignant story of a young man called Gary’s journey to rekindle a cherished tradition of building a gingerbread house; something he used to do with his grandmother. 

Viewers see Gary and his grandfather come together to re-live the tradition and nostalgic comfort of the project, and their home-made biscuit build takes pride of place on the Christmas table. The advert is set to the soundtrack of On Melancholy Hill by Gorillaz and first aired during the Great British Bake Off on November 12. It can be seen in cinemas until December 23 or online here: Helping #FeedYourChristmasSpirit

FACTFILE:-

Tesco Stores Limited will donate 10p through the sale of gingerbread products between 13/11/24 and 25/12/24 either in-store or online. The total donations raised will be split equally between FareShare, a registered charity in England and Wales (1100051) and Scotland (SC052672) and Trussell, the operating name of The Trussell Trust, a registered charity in England & Wales (1110522) and Scotland (SC044246) to help provide access to food for people in the community that need our help. Tesco Stores Limited will make available the final total of donations shortly after the Christmas period.

Products included Are:-

Tesco gingerbread biscuit

Tesco 5 gingerbread men kit 199g

Tesco 30 mini gingerbread men 300g

Tesco create your own gingerbread house 613g

Tesco seasonal gingerbread biscuit

Tesco 10 mini gingerbread men

Tesco gingerbread mix 225g

Kopernik iced gingerbread 153g

Organix 15 gingerbread men 135g

Organix mini gingerbread men biscuits 5x20g

Tesco free from gingerbread men 154g

McVitie’s mini gingerbread men 6x19g

Tesco mini gingerbread men 100g

Furniss Cornish gingerbread with dark choc 200g

Oreo gingerbread 154g

Tesco gingerbread Christmas tree kit

Tesco gingerbread dough 350g

Tesco mini gingerbread village

Yeah, I feel certain that The That's Christmas team will be making our way to our nearest Tesco (lucky for us it's a big one with a massive baked goods section!) to stock up on ginger bread products. 

It's actually a bit of a tradition of ours to build our own gingerbread houses and it looks likely that Tesco gingerbread Christmas tree kits could be the way we'll be going this Christmas! 

Why don't you join us, if you can and build your own gingerbread houses and Christmas trees? Come on! It'll be a lot of fun.

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