Customers also often forget to stock up on bin liners, tin foil and table salt before the big day.
To help customers this year, Tesco has launched a dedicated section in its 1,975 Express stores for the most forgotten items, so whether it’s custard or kitchen roll, they won’t be caught out on Christmas morning.
Tesco has introduced the section after experiencing a rush to buy essential, but often-forgotten, festive necessities at its Express stores in the days leading up to Christmas.
Last year in the week leading up to Christmas, Tesco Express stores saw:
a 150% spike in sales of tin foil
a near-200% increase on stuffing sales
a 155% lift in sales of table sauces
sales of gravy granules up by more than a third
The other items customers most commonly forget to include in their Christmas shop include:
Fruit Cocktail in Juice
Sunflower oil
Meringue nests
Kitchen roll
Mayonnaise
Bin liners
Table salt
Toilet roll
Cling film
Kevin Tindall, Managing Director for Tesco Convenience, said: “We at Tesco know Christmas is a busy time of year, so while it’s easy to remember the turkey and Brussels sprouts, it’s just as easy to forget those bin liners for the end of day clear-up, or kitchen roll for Christmas dinner spillages.
“With the launch of our ‘easily forgotten’ sections, we’re giving our customers one less thing to worry about this Christmas.”
Tesco’s ‘easily forgotten’ aisles are just one way it is helping customers this festive season.
In October, the supermarket locked down the price of more than 1,000 everyday items until the new year to help customers budget for Christmas.
And just last week it announced the launch of a huge new Clubcard coupon trial, which will see four million users of the Tesco Grocery & Clubcard app receive personalised coupons every two weeks.
With the new digital coupons, customers could earn extra points on that new Christmas outfit from F&F or an extra discount on a Boxing Day cheese board.
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