Buy the motorists in your life a Road Angel dashcam for Christmas

A leading automotive technology specialist has reported doubling their share of the UK dashcam market as British drivers increasingly seek out higher spec features to protect themselves while driving.

Road Angel’s market share has rocketed in 2022, making the road safety experts the fastest-growing dashcam brand in the UK.

The dashcam brand has seen rapid growth across retail and B2B after-market sales in 2022 as both consumers and new and used car dealerships have opted for its dashcams in increasing numbers.

It's estimated over a quarter of the 40.4 million licensed vehicles on UK roads now have dashcams fitted with ownership continuing to rise every year.

Brits are turning to in-car cameras in these numbers as a way of seeing how they and others drive and are useful for finding out who is at fault in the event of an accident.

They can also monitor traffic conditions and be used to make drivers aware of pedestrians, vehicle proximity, lane departure, and other potential hazards.

The quality of the footage, amount of built-in memory, and extra features such as parking mode are key considerations when Brits are choosing which dashcam to buy.

A further trend that impacted sales is that increasingly consumers are looking for dashcams without screens to cut down on distractions while driving.

In  2022 consumer champion Which? hailed Road Angel’s Halo Ultra dashcam, awarding it the coveted ‘Best Buy’ status for its superb footage, parking mode, and built-in memory.

Dashcams with extended recording distance and clarification of obstacles make them more effective at identifying who is at fault should an accident occur.

Road Angel’s position as the fastest growing UK dashcam brand is the result of growing sales across their product range, allowing motorists to buy dashcams from as low as £79, rising to £199 for the top-of-the-line model depending on individual need.

Motorists have reported product design, the functionality of the smart app, and user-friendly systems that are always reliable as central to their decision to choose Road Angel dashcams.

Contributing to Road Angel’s rapid growth has been a promotional pricing strategy that gives motorists access to high-end dashcams during a cost-of-living crisis.

Gary Digva, who is the Sales & Marketing Director of Road Angel said: “Motorists are increasingly looking to protect themselves while driving and are looking for dashcams that can provide supporting evidence in case of an accident and other features that help them stay safe.

“Our latest dashcams provide market-leading quality and performance at affordable price points for UK drivers.

“We are delighted both consumers and car dealerships have turned to Road Angel dashcams in 2022 and we have bold plans to continue to increase our share of the consumer retail sector next year

“B2B after-market sales currently represent the largest part of our dashcam business with sales tripling year on year.

“But we have also seen significant growth in retail sales of our dashcams and there is a clear opportunity to grow retail sales further in 2023 as more established dashcam retailers' sales decline.”

For more information on the latest range of dashcams that offer motorists the best protection please visit https://www.roadangelgroup.com/collections/dash-cam.

Many of us have seen examples on YouTube and other video sharing websites of scammers stopped in mid scam when their potential victim points out that their scam has been captured on a dashcam.

So, if you have friends or relatives who don't yet have a dashcam fitted to their car, van, truck or lorry, That's Christmas feels a Road Angel dashcam would make an excellent Christmas present for them.