The Olive Oil Guy launches exclusive 250ml - First Edition Can nationwide in M&S. Just in time for Christmas

Sourced from a single estate in the sun-drenched groves of Sparta in the Peloponnese, this premium, cold-pressed oil is made exclusively from Koroneiki olives, known as the “queen of olives” for their vibrant flavour and naturally high antioxidants. 

Harvested at peak ripeness and immediately cold-pressed, it delivers maximum freshness, flavour and nourishment in every drizzle. 

New 250ml Extra Virgin Olive Oil First Edition Can from The Olive Oil Guy  

Tasting notes: Bright and grassy flavour with a green almond backbone and clean peppery finish. 

Awarded One Great Taste Star 

RRP: £8.50 

Stockists: Exclusive to M&S, available in-store.

For more details and a list of stores stocking the 250ml can: The Olive Oil Guy 250ml | M&S Exclusive Extra Virgin Olive Oil 

Each can is fully recyclable and purposefully designed to protect the oil from light and oxidation, ensuring the flavour stays as bright as the groves it came from. 

The oil is certified by world-renowned olive oil sommelier Mazen Assaf, who is on a mission to transform olive oil from commodity to craft. 

Whether you're looking for an easy, healthy upgrade to your everyday cooking or want a B Corp Certified pantry staple with traceable provenance and grown by trusted partners who prioritise quality and fairness, the First Edition Can ticks every box. Drizzle it on warm winter salads, swirl through soups and pastas, or simply dip some good bread - it's crafted for daily use without compromise. 

Launched just in time for the festive season, the 250ml First Edition Can also makes a perfect foodie stocking filler or dinner-party host favour. 

Available exclusively from M&S Stores nationwide, The Olive Oil Guy is proud to be one of the independent brands, which make up just 1% of their product line up. 

About The Olive Oil Guy  

The Olive Oil Guy is a modern olive oil brand founded by Mazen Assaf, renowned olive oil sommelier, author of The Book of Olive Oil, and international judge at the world's top olive oil competitions. Recognised for introducing olive oil appreciation into Le Cordon Bleu's curriculum, Mazen built the brand to bridge the gap between expert-grade oils and everyday kitchens. 

Every bottle is selected for its taste, provenance, and purity, only sourced from small-batch producers across the Mediterranean. Whether it's an everyday drizzle or a once-a-year gift box, The Olive Oil Guy turns olive oil into something to obsess over. 

Make a Difference This Christmas: Support Artisans in the Holy Land

Christmas is a time for giving, not only to our loved ones but also to those whose lives and livelihoods are deeply connected to the birthplace of the story itself. 

This year, one of the most meaningful ways to celebrate the festive season is by choosing gifts, foods, and drinks made by artisans in the Holy Land, supporting communities in Israel and the wider region who rely on their crafts and produce to sustain their families.

Why Buy from Artisans in the Holy Land This Christmas?

For centuries, the Holy Land has been a hub of creativity, tradition, and devotion. From hand-carved olive wood nativity scenes in Bethlehem to artisanal wines from Galilee and spice blends from Jerusalem, every item tells a story of heritage and hope.

But in recent years, life has become increasingly difficult for small producers and craftspeople across the region. Tourism, once a major source of income, has slowed dramatically, and many workshops and family-run farms depend on international customers for survival.

By purchasing directly from Holy Land artisans this Christmas, you are:

Helping preserve ancient skills and traditions, crafts such as olive wood carving, hand-woven textiles, and blown glass are at risk of fading away without direct support.

Providing real income to local families, many makers rely on global sales during the Christmas season.

Promoting peace through trade, ethical commerce encourages connection, cooperation, and cultural understanding across communities.

Giving gifts that have genuine meaning, each item carries a story of faith, craftsmanship, and resilience.

What You Can Buy

There’s a wealth of beautiful, authentic products to discover:

Olive Wood Decorations: Hand-carved nativity sets, crosses, angels, and ornaments made from sustainably harvested olive wood, a tree deeply symbolic in Christian tradition.

Holy Land Foods: Extra virgin olive oil, date honey (silan), za’atar spice blends, tahini, and locally roasted coffee all make superb additions to Christmas hampers.

Artisan Wines: Wineries in Galilee and Judea are producing exceptional wines that pair beautifully with festive meals.

Handmade Jewellery and Ceramics: Delicate pieces inspired by ancient designs, often created in small family studios.

Dead Sea Products: Natural soaps, salts, and skincare gifts perfect for Christmas pampering.

How to Support Holy Land Artisans

It’s easier than ever to shop responsibly and directly:

Buy from verified online marketplaces. Look for reputable platforms such as Holy Land Market, Bethlehem Handicrafts, Made in Israel, or Ten Thousand Villages, which ensure your purchases go directly to the makers.

Check for Fair Trade certification. This guarantees artisans receive fair payment and work in safe conditions.

Order early. Postal delays are common in the run-up to Christmas, and international delivery can take time.

Spread the word. Encourage friends and family to consider meaningful giving by sharing links to artisan sellers on their social media or blogs.

Create themed gifts. Combine items into a “Taste of the Holy Land” Christmas hamper or a “Nativity from Bethlehem” decoration set for a unique and personal touch.

A Gift that Truly Reflects the Season

Amidst the glitter and bustle of modern Christmas, it’s easy to forget the humble origins of the story we’re celebrating, a family in Bethlehem, seeking shelter, surrounded by ordinary people whose work sustained the community.

By choosing handmade gifts and foods from the Holy Land, you’re not only buying something beautiful, you’re honouring that spirit of giving, connection, and peace.

This Christmas, let your spending bring light and hope to those who need it most.

We are not affiliated with the following retailers, we are listing them as a public service 

https://www.truetoisrael.com

https://eretzdirect.com

https://groundjerusalem.com

https://www.israel-catalog.com

https://moderntribe.com/collections/made-in-israel

EVOO: The new flex for party host favours this festive season

The Olive Oil Guy's Greek Single Origin Extra Virgin Olive Oil First Edition Can (RRP: £15, 500ml can, stocked in Harrods, Selfridges, Amazon and OliveOilGuy website - link below)

Presented in a stylish matte can that is made to live on your countertop, not in your cupboard, this is The Olive Oil Guy's flagship extra virgin olive oil.  

A single-origin olive oil from Sparta, Peloponnese, it is made from the Koroneiki olive, the “crown olive” of Greece. 

Cold-extracted, fresh, and built for daily use without compromise, it has a bright and grassy flavour, with a green almond backbone and a clean peppery finish.

https://oliveoilguy.com/collections/oog-collection

The Olive Oil Guy, founded by renowned sommelier, author and international judge Mazen Assaf, brings expert-grade olive oil to everyday kitchens. Sourced from small-batch Mediterranean producers, each bottle is chosen for its taste, origin, and purity. From daily drizzles to curated gift boxes, The Olive Oil Guy makes olive oil something to obsess over.

The Sommelier's Selection (Limited Edition)

A rare, collectible curated olive oil tasting experience from The Olive Oil Guy that takes you on a journey across the Mediterranean's finest terroirs, The Sommelier's Selection is made from olive trees that are more than 500 years old. Limited to 500 bottles per release, the collection includes five small-batch cold-pressed varieties sourced from five family-owned micro farms, each with its own flavour identity:

Picual – Andalucía, Spain: Intense green fruitiness, notes of tomato leaf, fig leaf, and artichoke

Frantoio – Puglia, Italy: Delicate and aromatic, with floral notes, fresh herbs, and a mild bitterness

Coratina – Puglia, Italy: Bold, spicy, and full-bodied with rocket leaf bitterness and a long peppery finish

Koroneiki – Peloponnese, Greece: Balanced, with almond, fresh-cut grass, and elegant pungency

Souriani – Chouf, Lebanon: Soft and round with notes of apple, walnut, and dried herbs — a rare Lebanese gem

The Olive Oil Guy, founded by renowned sommelier, author and international judge Mazen Assaf, brings expert-grade olive oil to everyday kitchens. Sourced from small-batch Mediterranean producers, each bottle is chosen for its taste, origin, and purity. From daily drizzles to curated gift boxes, The Olive Oil Guy makes olive oil something to obsess over.

Giftsets:

Box of 2 x 250ml bottles, RRP £42 available from Amazon, OliveOilGuy.com, MazenAssaf.com

Amazon link to buy: Olive Oil Gift Set - Box of 2 - Sommelier Tasting - 250ml Each - Cold Pressed Extra Virgin Olive Oils - Greece, Italy, Spain, or Lebanon - Perfect for Gifting & Tasting - Sommelier's Selection : Amazon.co.uk: Grocery

Box of 4 x 250ml bottles, RRP £79 available from Amazon, MazenAssaf.com, OliveOilGuy.com

Amazon link to buy: Olive Oil Gift Set - Box of 4 - Sommelier Tasting - 250ml Each - Cold Pressed Extra Virgin Olive Oils - Greece, Italy, Spain, or Lebanon - Perfect for Gifting & Tasting - Sommelier's Selection : Amazon.co.uk: Grocery

Box of 6 x 250ml bottles, RRP £99 available from Amazon, MazenAssaf.com, OliveOilGuy.com

Also available as 250ml single bottle, RRP £21 available from Amazon, MazenAssaf.com, OliveOilGuy.com