Enter A Fish Named Fred – a Dutch menswear label that’s making waves across Europe and beyond.
Whether you’ve spotted their bold prints in an independent boutique or are curious about the name, here’s why this brand deserves a spot in your wardrobe.
1. Stand Out Without Saying a Word
Fred is not for wallflowers. Their clothing is unapologetically bold, with vibrant colours, playful patterns, and unexpected details.
From floral-lined blazers to shirts covered in bicycles, birds or maps and gorgeous waistcoats, this brand is all about self-expression. For those tired of blending in, A Fish Named Fred offers a welcome escape from beige basics.
2. A Brand With Personality – And Purpose
The name might be quirky, but there’s thought behind it. The idea is that ‘Fred’ is the embodiment of originality, encouraging people to be themselves and live life with colour. The brand's motto, “Be proud to stand out,” captures its ethos – empowering men to dress with confidence and creativity.
3. Surprising Versatility
While some of the prints may seem loud at first glance, A Fish Named Fred has mastered the art of wearable eccentricity. Their pieces are surprisingly versatile. A patterned shirt can elevate a plain suit. A colourful blazer can add character to a wedding outfit. Their collections include everything from smart casual to formal wear, all with that signature Fred flair.
4. Attention to Detail and Quality
Fred’s garments aren’t just about looks. They’re also made to last, with high-quality fabrics and a strong focus on fit. Buttons, linings, stitching – everything is done with care. Many pieces feature hidden touches, like cheeky inner linings or witty label tags, adding to the sense that you’re wearing something truly special.
5. Sustainability in Style
While not a fully sustainable brand, A Fish Named Fred is making conscious efforts towards responsible production.
Many of their materials are chosen with durability in mind, and they work with ethical suppliers. In an age of throwaway fashion, investing in a few key Fred pieces means buying clothes you’ll genuinely want to wear again and again.
6. A Perfect Gift (Even If It’s for Yourself)
Looking for a gift that’s a bit different? Whether it’s Father’s Day, Christmas Day, a birthday, or just a treat-yourself moment, A Fish Named Fred offers everything from ties and socks to full outfits.
Their accessories, in particular, are a brilliant way to dip your toe into the brand without committing to a full patterned suit.
Where to Buy
You can find A Fish Called Fred in high quality independent menswear shops across the UK, online via their official site https://afishnamedfred.com/
In a sea of sameness, A Fish Called Fred dares to be different – and that’s exactly why it deserves your attention. If you’re ready to inject some fun, flair, and individuality into your wardrobe, this might just be the catch you’ve been waiting for.
I have to say that I absolutely adore my A Fish Named Fred shirts. They are vibrant, lively and very well made so are very comfortable and easy to care for. The shirt shown in this blogpost is one that is owned and proudly worn by me. After years of muted tones and dull colours I decided, with my wife's help, to change my wardrobe to great effect.