Tuesday, 20 December 2022

Tesco’s exclusive energy-saving ultimate roasting potato returns in time for Christmas

An energy-saving, high quality roasting potato that sold out within mere weeks of being launched last year has returned in time to help us slash the cooking time of our Christmas dinners and thus save energy and money.

The ‘Nemo’ variety, sold by Tesco as Finest British Roasting Potatoes, has been created exclusively for the supermarket by one of the UK’s largest potato suppliers, Branston.  

As well as creating perfect roasters, the Nemo variety can reduce cooking time by up to a quarter compared to the average potato according to Branston. 

Not only does it need less water and fertiliser than other varieties to grow, but its environmental impact is further reduced by its unique 25% quicker cooking time, saving energy in the home.

Tesco potato buyer Hannah Moseley said: “The Nemo was trialled last year and became so popular by word of mouth that all supplies sold out in a record four weeks, and it has taken until now to grow more.

“Customers have told us they consider the Nemo to be the ultimate roasting spud on account of its perfect rich, fluffy texture, crispy outer skin and golden colouration.”

Nemo is a natural hybrid developed through carefully crossing an exceptional tasting fast-cooking Peruvian variety called Inca Bella and a popular, red-skinned salad variety called Franceline which grows well in the UK climate.

Dr David Nelson, Director of Agronomy at Branston said:  “We were very pleased with how well Finest Roasting sold last year - it flew off the shelves in four weeks. This year we were in the fortunate position of being able to supply almost triple the volume, which we hope to sell just as well as last year. 

“This is a Tesco exclusive variety, therefore, there is very limited seed available. Seed multiplication takes four to five years to build up, and this is why we are only able to gradually build volume, but given how delicious they are, we thought it was better to save them for Christmas! 

“Not only do they taste great, but they can be roasted quicker than European varieties, which can hopefully help save on cooking time”. 

The Tesco finest roasting potatoes cost £2.50 for a 3 kilo bag. 

www.tesco.com.

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