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| Nick and Ian Reed |
Neem London, a low-emission menswear brand founded by brothers Nick and Ian Reed, is the latest brand to become accredited by ethy and feature on ethy’s popular ethical shopping app. Their collection of T-Shirts, over shirts, collared shirts and polos are manufactured using a range of materials, carefully selected by Neem for their lower CO2 footprint.
Neem London's mission? Is to make the lowest-emitting yet stylish shirt in the entire world. Fashion accounts for around 10% of global carbon emissions, and Neem London exists to redefine the carbon-intensive industry for more sustainable menswear clothing that doesn't compromise on quality or style. What does this mean? It means long-lasting clothing that offers a great fit and uses fabrics that feel good against the skin.
Neem London founder Nick Reed says: "Here at Neem we're extremely excited and pleased about joining the ethy family. Their values of living in a greener, more environmentally-considered lifestyle align with everything we’re trying to do with low emissions menswear and our quest to make the lowest emitting shirt in the world."
Brands passing the ethy audit in up to 35 environmental, social, and sustainable initiatives can use ethy's hexagonal trust mark icons on the packaging, digital media, and advertising. Multiple category trust marks build into an impactful visual Impact Hive that customers can quickly identify to differentiate the most conscientious brands.
Callum Miller, CEO of ethy, said: “We are obviously thrilled to welcome Neem London to the ethy family of the world’s most ethical and sustainable brands.
"With fashion making creating a disproportionate impact on carbon emissions, the textiles and clothing industries are slowly changing to a more sustainable future, led by brands like Neem London. Having undertaken our audit and accreditation process, customers can be certain the brand's claims for their environmental policies have been fully validated and confirmed.”
"The easy-to-use ethy app directly addresses the findings of a recent Deloitte survey suggesting 41% of UK adults are reluctant to adopt a more sustainable lifestyle due to it being 'too complicated’ or 'difficult to do'.
"Our mission is to empower both businesses, brands and consumers to act for a more sustainable future," says Callum Miller, CEO and founder of ethy.
"From significantly reducing the costs of audit and accreditation, so even the smallest start-up consumer brands can prove their values, to delivering a free-to-use app packed with information on environmentally friendly shopping, ethy is championing a brighter, greener, more sustainable future for everyone."
Callum went on to say: "From zero-waste stores to vegan cafes, cosmetics, food & drink, electrical goods and fashion, over 100 brands have already undergone ethy audit and accreditation. They can now stand by their claims with ethy trust mark logos on their websites, marketing, and packaging, giving shoppers trust in their sustainable claims. The 2020 Compare Ethics Report showed 83% of consumers would be more likely to trust a product's sustainability claim if it had been verified by a third party."
For more information on ethy, interview with CEO Callum Miller or for comment on any sustainable shopping topics, please get in touch with the team at Quick Brown Fox: hello@quickbrownfoxpr.com
Download ethy on the App Store and the Google Play store.
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