Aldi has issued a pledge to help support local charities, foodbanks, and community groups across the UK via its newly launched Emergency Winter Foodbank Fund this Christmas.
The supermarket’s Emergency Winter Foodbank Fund will see Aldi donate £250,000 to help organisations as they prepare to face heightened demand on their services this Christmas.
The fund is building on Aldi’s successful partnership with community engagement platform Neighbourly which enables all Aldi’s 980 UK stores to donate surplus food seven days a week, all year round.
From early December, shoppers looking to donate to foodbanks should watch for the logo on shelves by certain items, like Baked Beans, Teabags and Toiletries, which can then be dropped off at the food donation points which are located near to Aldi’s checkouts.
Liz Fox, Corporate Responsibility Director at Aldi UK, said: “We know Christmas is already a particularly challenging time for many people, but this year is understandably going to be even tougher for lots of households.
“That’s why we’re more committed than ever to doing what we can to give back. We want to make food accessible for all and hope both our additional funding and donation drive will help to make a real difference for people."
Steve Butterworth, CEO of Neighbourly, added: “The cost-of-living is impacting communities up and down the country and the charities we support are expecting to see demand increase even further over the coming months.
“Without the support of the public and businesses such as Aldi we’d be unable to help those in need. Within our network there are many charities and community groups that will be able to put this funding to very good use, to support families that are struggling.”
Aldi’s latest commitment follows a recent survey of Neighbourly charities which revealed 72% will need more food items to help with increased demand this Christmas.
The items revealed to be most in-demand, and will be promoted in-store to help drive donations this Christmas, included cereal, rice and pasta, tinned food and toiletries.
Aldi is further supporting Neighbourly through its Christmas advert this year, by encouraging viewers who are able to help families in need to donate at aldi.co.uk/neighbourly. The supermarket has already donated over 27 million meals to good causes since its partnership with Neighbourly began in 2019.
Charities and community groups interested in working with Aldi should contact Neighbourly at aldi@neighbourly.com.
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