It’s Marg O’Clock! Neurita Tequila launches fruit-infused Tequilas to take Margaritas - the UK’s favourite cocktail - to the next level this Christmas

Become a master Margarita mixologist this Christmas with the Insta must-have accessory, made deliciously and simply at home, using Neurita Tequila’s tangy citrus and sweet berry craft spirits

Margaritas are officially the world’s favourite cocktail, and according to Google Trends, have recently become the UK’s as well.

Neurita Tequila, a very special craft tequila brand, today launches its debut range of two sophisticated yet fun fruit-infused tequilas. Neurita is the only Tequila brand in the UK crafted to make Margarita cocktails delicious and simple for at-home mixology. 

Because they’re naturally sweetened with real fruit, there is no need to add triple sec, reducing the classic Margarita recipe to three simple steps and ingredients. More taste, less sugar.

When tequila is this versatile and tasty, it’s always Marg o’ Clock somewhere.

Neurita Tequila is produced authentically in a family-run distillery in Jalisco, Mexico. But unlike other brands that are often overtly traditional, Neurita celebrates its craft credentials with the joy of light and uplifting drinking occasions. 

Neurita is changing the status quo by challenging what it means to be a serious Tequila player, providing women and men with a brand that is both sophisticated and fun for everyone to enjoy.

Margarita winter warmer cocktails

The Neurita Citrus Tequila is tangy and bitter-sweet, featuring Sicilian orange and tangerine. It is perfect for the classic Margarita recipe in three simple steps, adding just lime and a dash of agave syrup. But this time of year, try the Spicy Picante, or the seasonal favourite Pumpkin Spice Margarita.

The Neurita Rosa Tequila has sweeter raspberry, strawberry and pomegranate notes. This one is ideal for the brand’s signature Margarita Spritz (see recipe below), or the zesty Paloma.

Changing the perspective on Tequila

A survey carried out by Neurita Tequila shows nearly a third of G&T drinkers admit to disliking the taste of gin, and nearly half of them dislike the tonic. Neurita wants to introduce new flavours to those who want a drink they find truly tasty and enjoyable by showing the versatility of tequila.

The survey shows Tequila is a misunderstood spirit. One in four (39%) do not know how to drink it and over a quarter (28%) thought it would be too much effort to make a Tequila-based drink.

Unsurprisingly, the top spontaneous association with Tequila is shots. Neurita aims to demystify these perceptions by championing the spirit’s spectrum of flavour, quality, and diversity for the longer serve.

Lucy Smith, founder of Neurita Tequila, says: “I've always enjoyed making Margaritas at home with friends, but have never found a Tequila brand that represented the spirit the way I saw it. Most Tequila brands are very serious and I wanted something uplifting, playful, yet credible to change the status quo. Neurita was crafted with women in mind, but we certainly aren’t exclusively for the ladies, from what I have seen the men of the UK are also fans of Marg O’Clock.”

Neurita Margarita Spritz – the brand’s signature serve

Research shows women prefer long serve, refreshing cocktails. When mixing their own drinks at home, they look for ingredients with ‘lower sugar’ and ‘nothing artificial’. With this in mind, the brand created the ‘Neurita Margarita Spritz’, its signature serve. Into a glass filled with ice, add a double shot of any Neurita flavoured Tequila, juice of half a lime, and top with citrus soda. Option: Garnish with lime or berries to serve. 

Neurita Citrus Tequila and Neurita Rosa Tequila (both 70cl) sell online for £31.99 from the Neurita Tequila website, Master of Malt, and Amazon. The Neurita Blanco Tequila, with 100% agave and natural citrus notes, will launch in 2023.

Check out this video to learn more

For more information visit www.neurita-tequila.com or go to Instagram on @neuritatequila