The latest NPD data for July 2022 has revealed tonies® to be the fastest growing preschool toy brand in the UK for the year to June 2022.
Their iconic Toniebox ranks as the fastest growing toy in the overall UK market*, making tonies® the toy brand to watch this Christmas.
No wonder families across the world love the Toniebox so much, it gets played 148 times more than the average gifted toy.
Lucia Kreuzer, the General Manager for the UK and Ireland at tonies®, said: "We are thrilled with the latest NPD results. Being the fastest growing preschool toy brand over the last 12 months is a testament to the team's hard work and commitment to create a product and content that children love.
"These results are also proof of the strong collaborations we have with our wonderful retail partners and licensors. Knowing we are the top toy brand on gift lists this Christmas is something we're obviously very proud of. But we're far from complacent and we will continually strive to find new, exciting ways to bring joy and happiness to families and children via the magic of audio entertainment."
Designed for children to replace bright and overstimulating screens, the Toniebox is a robust, softly padded musical storytelling box, designed and built exclusively for kids.
With an extensive range of accompanying hand painted figurines, called Tonies, they are simply placed on top of the Toniebox to play music, songs and also educational content.
The award-winning, intuitive audio system with its child-safe, wireless, screen-free approach is transforming the way in which young children independently play and learn.
tonies® has taken the toy world by storm since they were launched back in 2016, developing over 600 different Tonies and selling in excess of 3.9m Tonieboxes and 47 million Tonies globally.
To date, every second child in Germany owns a Toniebox.
On Black Friday last year, tonies® was the third most searched for brand in its home country Germany, and sold out within hours in the UK.
tonies® have won multiple awards worldwide. tonies® partnerships have included the launch of educational Tonies with National Geographic and the CBBC favourite, Horrible Histories, besides expanding the growing portfolio with British storytime favourites from Roald Dahl, Julia Donaldson, Enid Blyton and Michael Rosen.
The brand has also launched collaborations with the UK's top educational resources platform Twinkl, and a partnership with Moshi, the sleep and mindfulness app for children, launching this month, demonstrating their strong commitment to supporting parents and caregivers with content that helps enhance children's educational and emotional wellbeing.
tonies® has attracted a worldwide fanbase, with celebrity fans in the UK including Millie Mackintosh, Giovanna Fletcher, Martine McClutcheon, Cath Tyldesley and Helen George, to name just a few. Loved by the whole family, it's easy to see why the Toniebox has developed a cult following since its launch.
For parents, grandparents and others looking for Christmas shopping inspiration, the tonies® collection is the ideal present to light up little faces and is the gift that keeps on giving. With a raft of screen-free content, the Toniebox (£79.99) and accompanying Tonies (from £11.99) provide hours of entertainment for different ages, making it a cost-effective purchase which will be loved for many years. With a range of matching accessories including headphones, carry cases and a car organiser, the tonies® collection is perfect for travel too, allowing kids to enjoy the magic of tonies® at home or away.
To buy your Tonibox visit them at https://tonies.com.
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