Get yourself Aloft in London. New Aloft Hotel opens with Aloft London Excel

The world's fastest growing mid-market hotel brand introduces affordable, loft-style accommodation to London.

London – Aloft® Hotels have now launched in the UK with the opening of Aloft London Excel in the heart of London’s Docklands. The new destination sensation brand from Starwood Hotels & Resorts, Aloft is created to shake up the staid and traditional mid-market hotel sector by delivering urban-influenced design and an energetic guest experience at an affordable price point.

In the same year that Starwood Hotels launched its world-renowned W brand in the UK market, the innovative hotel giant has brought a second new brand to London, Aloft. With prices starting at £120 per room per night, Aloft London Excel will feature 252 loft-like guest rooms, a buzzing bar scene, a grab-and-go food pantry and industrial design elements throughout.

Situated next to the ExCeL international exhibition and convention centre, Aloft London offers something new to savvy travellers tired of the bland, one-size-fits-all mid-market hotel model. With East London seeing much regeneration ahead of the 2012 Olympic Games, the hotel is perfectly situated within easy reach of the Olympic Park, Westfield Stratford City and The O2.

Aloft London Excel’s key features and guest facilities include:

• Stylish and spacious rooms designed by Rockwell Group featuring Aloft’s signature ceilings of nearly three metres high, oversized windows and platform beds
• Large walk-in showers with rainfall showerheads and complimentary Bliss Spa products
• 42” LCD TVs and plug ‘n play docking stations, allowing guests to link their computer and tunes straight to the TV
• Fast & free wireless access across the whole hotel, including all guest roomsre:mixSM lounge – an open, atmospheric space where guests can play a game of pool, enjoy drinks with friends and enjoy the free WiFi

• wxyzSM bar – the place to meet, mix & mingle, home to signature cocktails and regular DJ nights
• Quick and easy check-in with the touch-n-go kiosk – touch screen technology which allows guests to choose their exact room and floor, confirm rates, pick-up keys and even print boarding passes
• re:fuel by AloftSM – a one-stop, 24-hour grab-and-go food and beverage area, offering sweet, savoury and healthy food, snacks and beverages
• re:chargeSM fitness centre – open 24/7 for guests’ gym fix day or night
• splash swimming pool – an oasis of calm where guests can de-stress and re-energise after a hard day’s work
• tactic – a suite of five high-tech meeting rooms equipped with state-of-the-art audio visual, plasma TV and complimentary WiFi
• arfSM – Animals R Fun, an exclusive pet-friendly programme where furry friends can enjoy a stay with an Aloft-branded bed, bowl and complimentary treats and toys
  
  

FACTFILE:
Aloft London Excel is the second Aloft property in Europe following the opening of Aloft Brussels Schuman in September 2010. Aloft Hotels represents the fastest brand launch in hospitality industry history with the Aloft portfolio now including over 50 properties spanning six countries: US, China, Canada, India, Belgium and the UAE.

Aloft London Excel has been developed by ExCeL London’s parent company, Abu Dhabi National Exhibitions Company (ADNEC), also owners of Aloft Abu Dhabi, the Middle East’s first Aloft hotel, which is located adjacent to the Abu Dhabi National Exhibition Centre. Situated at ExCeL’s Eastern entrance at the Royal Victoria Dock, Aloft London Excel will have direct covered access to Prince Regent Station on the Docklands Light Railway, less than 30 minutes from the shops Oxford Street and the buzzing nightlife of Shoreditch, so this is an ideal hotel for use as a base for Chirstmas shopping and taking in the West End shows!

For details visit www.alofthotels.com.