Parcelhero predicts that Black Friday will dazzle this year

Parcelhero predicts that Black Friday will dazzle this year as people look for ways to save some money on Christmas presents and more.

Following last year’s rather lacklustre Black Friday – dubbed ‘Beige Friday’ after sales actually fell by -1.9% – the event is set to regain its sparkle this year. 

We Brits, declares home delivery expert Parcelhero, have been tightening our belts for so long that we've run out of notches! Expect them to loosen up for a dazzling £7.5bn Black Friday weekend bonanza.

Parcelhero is forecasting a sparkling return to form for Black Friday sales following last year’s colourless results. 

It dubbed Black Friday 2023 ‘Beige Friday’ after a -1.9% slump in sales. This year, Parcelhero predicts UK sales will reach £7.5bn over the Black Friday/Cyber Monday long weekend.

ParcelHero’s Head of Consumer Research, David Jinks M.I.L.T., says: "Black Friday was in danger of becoming a bloated, overlong anticlimax. The consumer organisation Which? reported that only 2% of products in the 2022 Black Friday sales were genuinely cheaper than at other times of the year. According to Which?, 98% of sale items were the same price or less and 45% were cheaper at other times of the year."

He went on to say: "It seems retailers learned their lesson, though. Moneysaving Expert reports 70% of the sale items it monitored were cheaper on Black Friday last year than at any other time, with an average discount of 29%.

‘If these genuine deals continue, we’re predicting consumers will flock back to Black Friday to get the most from the hefty discounts. In fact, major retailers like Boots, Amazon, Argos and John Lewis have been running early bird special offers throughout November and these are reportedly getting a strong response.

"It’s true sales stuttered somewhat last month: volumes fell by -0.7% and the amount we spent also tumbled by -0.6%. However, all the signs are November is already enjoying a big uptick. Brits have been tightening their belts for so long that they have run out of notches. They clearly feel it’s time to loosen up to make the most of some genuine discounts.

"It’s likely many Brits were wary of splashing the cash before the Budget, which finally arrived right at the end of October. While it can hardly be said to have lifted the economic gloom, at least shoppers now know the worst and are budgeting accordingly.

"Last year, clothing sales in particular tumbled in the Black Friday sale. However, it’s likely fashion will fare much better this time as people splurge on party season outfits and winterwear. Nonetheless, it will be electrical and tech items that will once again dominate sales. These will be a mix of gifts for others and a bit of self-indulgence.

"While the e-commerce association IMRG confirms sales tumbled by -1.9% last year (a fall which was forecast by Parcelhero), the industry analyst PWC predicts a £7.1bn Black Friday spend this year. This is very close to our own £7.5bn figure. In fact, some forecasts look even rosier. One respected research company, Statista, is predicting a whopping £9bn UK spend this time round. It sounds optimistic but such a result would certainly restore Black Friday’s sparkle.

"As ever, Amazon is likely to be the big winner. Parcelhero believes Brits will spend a whopping 41% more online than on the High Street this Black Friday weekend, with Amazon set to earn the lion’s share.

"While many shoppers are expected to jump back aboard Black Friday to buy the bulk of this year’s Christmas presents, there are always those who leave everything until much later. Parcelhero’s continually updated Christmas deadlines tool is invaluable for keeping shoppers in the know with their favourite retailers’ final online order dates.

‘To check the easy-to-use retailers’ final order and final mailing dates tool, see: https://www.parcelhero.com/events/christmas-gifts-delivery"

Why Cutting Back on Your Marketing and Advertising Budget in the Pre-Christmas Season Is a Fool's Game

The run-up to Christmas is one of the busiest and most lucrative periods for businesses, with consumers ready to spend on gifts, holiday preparations, and festive gatherings.

 However, in challenging economic times, some companies may be tempted to tighten their belts and reduce their marketing and advertising spend in an effort to cut costs. 

But this strategy is not just short-sighted; it’s a fool’s game. Here’s why pulling back on your marketing efforts before Christmas can be a costly mistake.

1. Christmas Is Prime Spending Season

For many industries, the weeks leading up to Christmas are the most profitable time of the year. According to retail experts, the average household in the UK spends significantly more in December than any other month. Whether it’s gifts, decorations, or festive food and drink, consumers are in a spending mindset during this season. By reducing your marketing budget, you risk missing out on a golden opportunity to capture this surge in demand.

Cutting back on marketing when customers are actively looking to buy is akin to closing your shop on Black Friday or turning off your website on Cyber Monday. If your competitors are still advertising while you pull back, they will be the ones who reap the rewards of increased visibility and brand recognition.

2. Top-of-Mind Awareness Is Key

The pre-Christmas period is saturated with brands vying for consumer attention. If your business reduces its marketing efforts during this critical time, you risk becoming invisible in a crowded marketplace. Maintaining top-of-mind awareness is essential if you want your brand to be the first one customers think of when they’re ready to make a purchase.

Strategic advertising can help keep your products or services front and centre, ensuring that consumers choose you over competitors when it’s time to open their wallets. Scaling back on your advertising budget could mean your brand is quickly forgotten in the sea of festive promotions.

3. Leverage the Power of Seasonal Campaigns

The festive season is an emotional time for many people, which means it’s the perfect opportunity for brands to connect with their audience on a deeper level. Christmas marketing campaigns, when done right, can resonate with customers and build long-term brand loyalty. Think of iconic holiday adverts like John Lewis’s Christmas campaigns that have become a beloved annual tradition in the UK.

By cutting your budget, you miss the chance to tap into this emotional engagement. Well-timed, creative advertising can not only drive immediate sales but also leave a lasting impression that benefits your brand well into the new year.

4. Digital Marketing Is More Important Than Ever

In recent years, there has been a significant shift towards online shopping, a trend that has only accelerated post-pandemic. A strong digital marketing presence is crucial, especially during the festive season when many consumers are shopping online to avoid crowded stores or simply to find better deals.

If you cut back on your digital advertising, you’re effectively reducing your visibility on platforms where consumers are actively searching for holiday gifts and inspiration. Pay-per-click (PPC) ads, social media promotions, and targeted email campaigns are vital tools to reach your audience, particularly when they’re in the buying mood. Scaling back now could mean losing valuable traffic and sales to competitors who are maintaining or increasing their digital presence.

5. The Cost of Regaining Momentum

Some business owners might assume they can scale back marketing efforts in November and early December, only to ramp them up again at the last minute. However, this approach can be counterproductive. Advertising requires consistent effort to build momentum, trust, and brand recognition. Cutting back means you may lose the traction you’ve built throughout the year, and regaining that momentum can be costly and time-consuming.

Additionally, with increased competition during the festive season, advertising costs can be higher. If you wait too long to jump back in, you might find yourself paying a premium for ad placements, or worse, missing out on key advertising slots altogether.

6. Investing Now Pays Off Later

Marketing during the Christmas season isn’t just about immediate sales. It’s also an opportunity to set yourself up for success in the new year. The visibility and customer engagement you build now can have a lasting impact, leading to repeat business and customer loyalty in the months to come.

Investing in festive season advertising allows you to capitalise on increased traffic to your website or shop, where you can capture leads and build your customer database. With thoughtful retargeting campaigns, you can nurture those leads long after the holiday rush is over, turning one-time Christmas shoppers into loyal, year-round customers.

7. Your Competitors Aren’t Cutting Back

The reality is that if you cut your marketing budget, your competitors likely won’t. They will continue to push their campaigns, take advantage of increased consumer spending, and fill the gap you leave behind. In fact, some savvy brands increase their marketing spend during this time precisely because they know it’s the best period to attract new customers and boost their bottom line.

In an environment where competition is fierce, going dark on your advertising efforts is akin to waving a white flag. By staying visible and investing strategically in your campaigns, you ensure your brand remains competitive in the marketplace.

Conclusion

Cutting back on your marketing and advertising budget before Christmas may seem like a quick way to save money, but it can be a costly mistake that has long-term repercussions. The festive season is one of the most lucrative times of the year, offering an unmatched opportunity to connect with consumers, drive sales, and build brand loyalty.

Rather than seeing marketing as an expense to be reduced, view it as an investment in the future of your business. By maintaining or even increasing your marketing efforts during this critical period, you can set your brand up for a successful holiday season and beyond.

So, before you decide to slash your advertising budget, remember: Christmas only comes once a year, and the opportunity it presents is too valuable to let slip through your fingers.

Christmas on a Budget: How to Save Money This Festive Season

The festive season is upon us, with its twinkling lights, joyful gatherings, and the unmistakable cheer of Christmas. 

But as magical as this time of year can be, it often comes with a hefty price tag. However, celebrating Christmas doesn’t have to break the bank. 

With a bit of creativity, planning, and a sprinkle of resourcefulness, you can enjoy a delightful and memorable Christmas while keeping your finances in check.

Here are some money-saving tips for gifts, food, and decorations that won’t diminish the holiday spirit.

1. Plan Your Budget and Stick to It

Before the festive frenzy takes over, take a moment to set a realistic budget. Outline how much you can afford to spend on gifts, food, decorations, and outings. Having a clear budget will not only keep you focused but also prevent that dreaded post-Christmas financial hangover.

Tip: Use budgeting apps or even a simple spreadsheet to track your spending. Set limits for each category and stick to them!

2. Gift-Giving: Thoughtful, Not Pricey

Gift-giving is a beautiful tradition, but it doesn’t mean you need to splurge on the latest gadgets or expensive jewellery. Sometimes, the most cherished gifts are those with a personal touch.

DIY Gifts: Handmade presents are heartfelt and often more appreciated than shop-bought items. Consider baking a batch of festive biscuits, making a jar of homemade chutney, or crafting a personalised photo album.

Secret Santa: If your family or friends group is large, suggest a Secret Santa exchange. This way, everyone buys one meaningful gift rather than multiple presents.

Set a Gift Limit: Agree with friends and family on a spending limit for gifts. It takes the pressure off and encourages creativity.

Gift Experiences, Not Things: Give the gift of time or experiences. Whether it’s a voucher for a home-cooked dinner, a cosy movie night in, or a picnic in the park, these gifts often create more meaningful memories.

3. Save on Christmas Decorations

Decorations are an essential part of making your home feel festive, but they don’t need to be costly. Here’s how to deck the halls without draining your wallet.

DIY Decorations: Make your own Christmas wreaths, garlands, and ornaments. Pinecones, holly, and evergreen branches can be foraged for free and make charming rustic decorations.

Upcycle and Reuse: Before buying new decorations, check what you already have. Old decorations can be given a fresh look with a coat of spray paint or by adding ribbons and bows.

Minimalist Decor: Sometimes less is more. Focus on a few statement pieces like a beautiful Christmas tree or a festive centrepiece rather than overloading your home with decorations.

4. Feast on a Budget

Christmas dinner is one of the highlights of the season, but it can also be one of the most expensive parts. With a bit of planning, you can serve a delicious meal without breaking the bank.

Plan Your Menu Early: Make a list of what you’ll need and stick to it. This helps avoid last-minute impulse buys and ensures you don’t overspend on food that may go to waste.

Buy in Bulk and Freeze: Items like vegetables, meat, and baking ingredients can often be bought in bulk and stored in the freezer until needed. Look out for supermarket deals in the weeks leading up to Christmas.

Go Potluck: If you're hosting Christmas dinner, ask each guest to bring a dish. This way, the cost (and workload) is shared, and you get to enjoy a variety of dishes.

Homemade Treats: Instead of buying expensive desserts, consider making your own Christmas pudding, mince pies, or gingerbread biscuits. Not only are they budget-friendly, but they also make your home smell amazing.

5. Embrace Free and Low-Cost Festive Activities

Christmas is about spending time with loved ones, not necessarily about how much you spend. Focus on activities that bring joy and create lasting memories.

Go for a Winter Walk: Bundle up and take a stroll through a nearby park or nature reserve. If you’re lucky, you might even find some festive displays or Christmas lights to admire.

Host a Christmas Movie Marathon: Gather your friends and family for a cosy night in with classic Christmas films, hot chocolate, and popcorn.

DIY Craft Night: Organise a crafting evening to make homemade decorations or cards. It’s a fun way to spend time together and get creative.

Attend Free Local Events: Many towns and cities offer free festive activities like carol singing, markets, and light switch-on events. Check your local council’s website for details.

6. Don’t Forget the After-Christmas Sales

Once Christmas Day is over, shops often slash prices on festive items to clear stock. This is a great time to stock up on decorations, wrapping paper, and cards for next year at a fraction of the cost.

Bonus Tip: Start a savings jar in January for next Christmas. By putting aside a small amount each week or month, you’ll have a cushion ready when the festive season rolls around again.

Final Thoughts

Christmas doesn’t have to be expensive to be meaningful. By planning ahead, getting creative, and focusing on the things that truly matter, you can enjoy a joyful festive season without stressing over your bank balance. Remember, the magic of Christmas is found in the warmth of shared moments, not in how much you spend.

Wishing you a budget-friendly and merry Christmas!

How to Use Black Friday Bargains to Get Ahead on Christmas Shopping and Festive Decor

As the crisp autumn days slowly give way to winter, there's one event that savvy shoppers eagerly anticipate: Black Friday. 

Originally an American tradition, Black Friday has now firmly taken root in the UK, marking the unofficial start of the Christmas shopping season.

It’s the perfect opportunity to get a head start on holiday preparations, allowing you to scoop up incredible bargains on Christmas gifts and festive decorations.

But with the sheer volume of deals available, it can be overwhelming to know where to start. That’s why we’ve put together this guide on how to make the most of Black Friday sales to ensure your festive season is merry, bright, and budget-friendly.

1. Planning Ahead: The Key to Black Friday Success

The first step to making the most of Black Friday is to plan ahead. Before the sales even begin, take some time to jot down a list of everyone you need to buy gifts for, as well as any decorations you’d like to add to your collection this year. This way, you can avoid impulse purchases and focus on finding the best deals on the items you actually need.

Create a wish list of specific products you’re hoping to buy, whether it’s that tech gadget your partner has been eyeing, a special toy for the kids, or some elegant fairy lights to adorn your tree. Many retailers offer sneak peeks of their upcoming Black Friday deals, so it’s worth doing a bit of research ahead of time. Having a game plan will save you both time and money.

2. Shop Smart for Christmas Gifts

Black Friday is the ideal time to grab gifts for your loved ones without breaking the bank. From electronics and gadgets to beauty sets and fashion finds, retailers slash their prices on a wide range of products. Here are a few tips to help you navigate the sales:

Compare Prices: Don’t just jump on the first deal you see. Use comparison websites to check if you’re really getting the best price. Retailers often compete fiercely during Black Friday, which can work to your advantage.

Think Personalised Gifts: Many online stores, especially those specialising in personalised gifts, offer discounts during Black Friday. Whether it’s a custom photo book, monogrammed accessories, or engraved jewellery, these thoughtful gifts are sure to impress without the hefty price tag.

Consider Gift Sets: Beauty brands and fragrance lines often release gift sets at discounted prices during Black Friday. These sets not only offer great value but also make lovely presents for friends and family.

3. Deck the Halls: Bagging Deals on Festive Decorations

Black Friday isn’t just about ticking off your Christmas gift list; it’s also the perfect time to stock up on decorations that will bring a festive sparkle to your home. Here’s how to take advantage of the sales to transform your space into a winter wonderland:

Upgrade Your Christmas Tree: Whether you’re in the market for a new artificial tree, or simply looking for extra ornaments to adorn your existing one, Black Friday offers significant discounts on festive decor. Many retailers offer early bird deals, so keep an eye out for pre-Black Friday sales.

Lighting the Way: From string lights to illuminate your garden to indoor fairy lights that create a cosy atmosphere, Black Friday is a great time to find deals on lighting. LED lights are not only energy-efficient but also create a warm glow that enhances the holiday spirit.

Cosy Touches: Don’t forget to look for deals on festive soft furnishings like cushions, throws, and even Christmas-themed table settings. These little touches can transform your home into a cosy, welcoming retreat during the holiday season.

4. Don’t Forget About Cyber Monday

If you miss out on some of the Black Friday bargains, don’t worry — Cyber Monday, which follows right after Black Friday, is another fantastic opportunity to grab some great deals, particularly on electronics, tech gadgets, and online-exclusive offers. Many retailers extend their sales throughout the weekend, so you have an extended window to complete your shopping.

5. Extra Tips for Maximising Your Black Friday Experience

Set a Budget: It’s easy to get carried away with all the deals, but it’s important to set a budget and stick to it. The last thing you want is to be left with a hefty bill in the New Year.

Check Return Policies: Make sure you’re aware of the return policies, especially if you’re buying gifts. Some retailers may have stricter policies during sale periods, so it’s always wise to double-check before purchasing. Though always remember the legislation to protect consumers. 

Shop Local: While it’s tempting to stick to big-name brands, don’t forget to check out small businesses and local shops. Many independent retailers participate in Black Friday sales, and buying from them can be a great way to find unique, handcrafted gifts while supporting the community.

Final Thoughts: A Stress-Free, Budget-Friendly Christmas

By using Black Friday to your advantage, you can save both time and money, leaving you free to enjoy the festive season without the last-minute shopping rush. With a bit of preparation and some savvy shopping, you can tick off your Christmas list, decorate your home, and still have room in your budget for those little holiday indulgences.

So, get ready, set your alarms, and embrace the spirit of the season with the joy of finding a great deal. After all, there’s nothing quite like the satisfaction of giving a thoughtful gift that didn’t break the bank.

Happy shopping, and may your Christmas be filled with joy, laughter, and a sprinkling of savings!

How to Promote Your Small Business for the Christmas Period

As the Christmas season approaches, it’s crucial for small businesses to capitalise on the festive shopping frenzy.

The holiday period presents a prime opportunity to boost sales, attract new customers, and strengthen relationships with existing ones. Here’s a guide on how to effectively promote your small business for Christmas, using strategies that fit any budget.

1. Create Festive Branding

Updating your brand with a Christmas touch can make your business feel more festive and relatable. Add seasonal elements to your logo, website, social media profiles, and packaging. You don’t need to overhaul your entire branding; subtle changes like adding a Santa hat to your logo or incorporating red and green colours can do the trick. These small efforts help build anticipation and remind customers that Christmas shopping is around the corner.

2. Offer Special Promotions and Discounts

Nothing says Christmas like a good deal! Entice customers with special offers such as:

Limited-time discounts: Create a sense of urgency with “12 Days of Christmas” flash sales or end-of-year discounts.

Bundle deals: Package popular products together at a reduced price. This not only increases sales but also simplifies gift shopping for your customers.

Free shipping: Many customers abandon carts due to shipping fees. Offering free delivery, especially for orders above a certain amount, can boost conversions.

Make sure to clearly advertise these offers on your website, social media, and even through email marketing.

3. Leverage Social Media for Holiday Engagement

Social media platforms become especially lively during the Christmas period, as shoppers seek gift ideas and deals. Use this to your advantage by posting regularly with festive content. Consider the following strategies:

Run Christmas-themed contests: Engage your audience with a fun contest. For example, ask them to share their favourite Christmas memory or photo, and offer a product from your store as a prize.

Create Christmas gift guides: Showcase your products as perfect gift options by creating a guide for different audiences (e.g., gifts for mum, gifts for foodies, etc.). These guides help customers quickly find something suitable for their loved ones.

Collaborate with influencers: Partner with local influencers or bloggers who align with your brand to reach a wider audience. Influencers can help promote your products and encourage their followers to shop with you.

4. Launch a Christmas Email Campaign

Email marketing is a powerful tool, especially during the festive season. Launch a series of holiday-themed emails to keep your audience informed about your Christmas offerings. Here’s how you can structure your campaign:

Holiday teaser: Start early by teasing upcoming offers or new products in November.

Personalised recommendations: Use customer data to send tailored product recommendations based on previous purchases.

Last-minute shopper reminder: As the holiday approaches, send a friendly reminder to customers about last-minute shopping deadlines and gift ideas.

To ensure your emails stand out in crowded inboxes, make them visually appealing with festive designs and include clear calls-to-action.

5. Host a Christmas Event (In-Person or Virtual)

Hosting an event can bring your community together and encourage people to shop with you. Consider organising a Christmas shopping evening at your store, offering seasonal refreshments like mulled wine and mince pies, or hosting a virtual event such as a live product demonstration on social media.

A festive event helps build excitement and fosters a personal connection with your customers, making them more likely to support your business during the holidays.

6. Encourage Customer Reviews and Testimonials

Positive reviews can influence potential customers, especially during the busy shopping season. Encourage your satisfied customers to leave reviews about their experience or share testimonials on social media. You could even offer an incentive, like entering them into a prize draw for leaving a review. Display these reviews prominently on your website and social channels to build trust with new customers.

7. Emphasise Local and Sustainable Shopping

Consumers are increasingly conscious of where their money goes, especially during the holidays. Highlight the fact that your business is local, sustainable, or supports small-scale production. Consider partnering with other local businesses for a Christmas market or gift exchange, further promoting the "shop local" message.

You can also highlight any eco-friendly or ethical practices your business follows, such as using sustainable packaging or offering locally sourced products. This resonates with environmentally conscious shoppers who are looking for meaningful gifts.

8. Prepare Your Website for Increased Traffic

With more customers browsing and shopping online, it’s essential to ensure your website is up to speed. Optimise it for mobile use, as many shoppers will browse on their phones, and ensure that the checkout process is smooth. A slow or cumbersome site can result in lost sales.

Also, create a dedicated Christmas landing page or banner to feature your festive offers, products, and shipping deadlines clearly.

9. Extend Customer Service Hours

During the Christmas period, people tend to have more questions and need quick responses, especially when it comes to gift-giving and shipping details. Extend your customer service hours or provide more support options, such as live chat, to ensure your customers can easily reach you if they need assistance.

10. Plan for Last-Minute Shoppers

There will always be customers who wait until the last minute to buy gifts, and your business can benefit by catering to them. Offer gift cards, "buy online, pick up in-store" options, or guaranteed expedited shipping for those who need presents quickly. Make sure to prominently display your cut-off dates for Christmas delivery to manage expectations.

The Christmas period is a golden opportunity for small businesses to shine, but it requires careful planning and creative marketing. By offering festive branding, engaging with customers through social media, and providing special promotions, you can create a holiday shopping experience that drives sales and builds loyalty. 

Whether you’re hosting a Christmas event, improving your online presence, or emphasising your local, sustainable focus, these strategies will help you make the most of the festive season.

A positive experience for temporary retail staff will boost the Christmas spirit, says expert

With retailers expecting an uptick in footfall this Christmas and increasing temporary hiring as a result, employment screening and identity verification expert, Sterling, has urged employers to use this opportunity to create better relationships with workers.

According to the latest Barclays Business Barometer, 60% of retailers are expecting to see more customers instore compared to online shopping estimates, with 82% planning to rely on temporary resources. With the data also showing that almost a third of retailers are hiring in greater numbers than previous Christmases, Sterling has highlighted that now is the time to invest in improving the hiring experience for workers, including temporary staff.

Steve Smith, President International at Sterling commented: “Seasonal workers have always played a significant role for retailers during Christmas, but it would seem as optimism grows across the sector, many firms are increasing their reliance on those not currently in full-time employment. However, these temporary workers aren’t just valuable in December. It’s important for employers to treat them as the longer-term commodity they really are."

He went on to say: “Retailers will often welcome the same short-term employees back time and again, and not just around the December rush. Temporary staff are increasingly being used as the backbone of the retail sector. However, to ensure they want to return, employers are having to provide the best experience for these workers, and that includes getting them through the screening process quickly. 

"With competition for this segment of the workforce increasing, it will be the brands able to screen and onboard temporary workers quickly that win both now and in the long run. In order to deliver this on the scale that’s needed, retailers are going to have to increasingly rely on remote screening and digital identity verification that’s quick, seamless for the end user and, perhaps more importantly, allows for the reuse of certifications in the future.”

(Image courtesy jacqueline macou of Pixabay)

Looking forward to the Boxing Day sales? An expert tells you what to look out for

Newly published research by PwC has learned that of the 200 online retailers analysed, the majority of Black Friday discounts were not as significant as previous years, resulting in a higher volume of seasonal stock across many retailers. 

As a result of this, it's predicted many of these retailers will ramp up Boxing Day sales activity this year, offering greater discounts in an attempt to incentivise shoppers keen to bag the best of deals.

Nick Drewe, Discount Expert and founder of online coupon platform, Wethrift, has provided his savvy shopping tips that will help people to shop smarter and secure the best deals during the Boxing Day sales. 

Find products before you shop 

“Savvy Boxing Day shoppers know the best way to secure deals is by finding the highest quality products before the big day. It’s vital to do some research before the sales begin, taking into account which products and brands have the best reviews on your wishlist items. 

“Many brands will add their best deals well before the Boxing Day event, making grabbing yourself a bargain even easier. For that reason, you’ll want to start your shopping as early as the start of November. It's easy to get carried away and buy things that you don’t really need, so create a list ahead of the sale event, to avoid any temptation on Boxing Day bargains. 

Price match on rival sites 

“Always scope out offers in advance, to ensure you’re getting the best deal that you can. Many retailers will be offering Boxing Day deals, so check the store website in advance to see which is providing the biggest discount on your selected items.

“To save yourself the largest sum, download a product price tracker that monitors the price of different items in your wishlist. This notifies you which brands, including Amazon, Groupon, Very and more have the most significant discounts and when the prices drop. 

“Google Shopping is the simplest and most effective way to compare prices of products across multiple different websites. 

Load your basket before the day

“Products are likely to sell out quickly this Boxing Day, as more people hunt for Christmas bargains. To avoid disappointment, place all your items on your wish list ahead of the big day, ready to go directly into your basket as soon as the sale hits. 

“Have a backup plan at the ready. If your product is likely to sell out this Boxing Day, have your items saved in a wishlist on multiple sites and leave the tabs open. Don’t leave it till the day of the sale to find other sites that list your wishlist products.

Shop earlier 

“Often, many major retailers will launch their Boxing Day sales online a day or two early, meaning  you could bag the best deals as early as Christmas Eve. Take the time to look at your favourite retailers’ websites ahead of the 26th to see if any sales are already live. This is an ideal way to avoid disappointment if items were to sell out on Boxing Day.

Sign up for newsletters 

“Ahead of the big day, follow retailers on social media and sign up for their email newsletters to be among the first to find out about their big deals. Some brands even provide members with early access to the sale and show exclusive deals that you’d otherwise miss out on. 

“Check before you purchase any items ahead of the big sale event, as some retailers provide price adjustment guarantees on products. They will also refund the difference if the price reduces further on Boxing Day and Cyber Monday. 

Use Alexa to find Amazon deals 

“If you have an Amazon Alexa you’ll be able to bag yourself some exclusive Boxing Day deals this November. Alexa will notify Amazon Prime members when products in their wish list shopping cart go on sale. You need to enable deal recommendations in your settings and add your wishlist products to your shopping cart. 

“Once you are all set up, ask Alexa “What are my deals” and the bot will bring up Amazon's hottest savings on all your products. 

Find extra coupon codes 

“Once you’ve found the biggest savings, have a look to see if you can find any additional vouchers that will give you an extra discount. 

“Also, if you sign up for newsletters and become a store member of brands in advance, you are likely to receive introductory offers on your first purchase. 

Make sure you're getting a genuine deal 

“To ensure you’re getting a great deal this Boxing Day, it's important to track the price of products to see how much you’ll be saving. 

“Price history tools such as PriceSpy, Alertr and CamelCamelCamel lets you check to see how the cost of the product has changed. This will help you decide if it's really a good Boxing Day deal or just made to look like one.”

That's Christmas would like to thank Nick for helping us with this feature. https://www.wethrift.com