Looking forward to the Boxing Day sales? An expert tells you what to look out for

Newly published research by PwC has learned that of the 200 online retailers analysed, the majority of Black Friday discounts were not as significant as previous years, resulting in a higher volume of seasonal stock across many retailers. 

As a result of this, it's predicted many of these retailers will ramp up Boxing Day sales activity this year, offering greater discounts in an attempt to incentivise shoppers keen to bag the best of deals.

Nick Drewe, Discount Expert and founder of online coupon platform, Wethrift, has provided his savvy shopping tips that will help people to shop smarter and secure the best deals during the Boxing Day sales. 

Find products before you shop 

“Savvy Boxing Day shoppers know the best way to secure deals is by finding the highest quality products before the big day. It’s vital to do some research before the sales begin, taking into account which products and brands have the best reviews on your wishlist items. 

“Many brands will add their best deals well before the Boxing Day event, making grabbing yourself a bargain even easier. For that reason, you’ll want to start your shopping as early as the start of November. It's easy to get carried away and buy things that you don’t really need, so create a list ahead of the sale event, to avoid any temptation on Boxing Day bargains. 

Price match on rival sites 

“Always scope out offers in advance, to ensure you’re getting the best deal that you can. Many retailers will be offering Boxing Day deals, so check the store website in advance to see which is providing the biggest discount on your selected items.

“To save yourself the largest sum, download a product price tracker that monitors the price of different items in your wishlist. This notifies you which brands, including Amazon, Groupon, Very and more have the most significant discounts and when the prices drop. 

“Google Shopping is the simplest and most effective way to compare prices of products across multiple different websites. 

Load your basket before the day

“Products are likely to sell out quickly this Boxing Day, as more people hunt for Christmas bargains. To avoid disappointment, place all your items on your wish list ahead of the big day, ready to go directly into your basket as soon as the sale hits. 

“Have a backup plan at the ready. If your product is likely to sell out this Boxing Day, have your items saved in a wishlist on multiple sites and leave the tabs open. Don’t leave it till the day of the sale to find other sites that list your wishlist products.

Shop earlier 

“Often, many major retailers will launch their Boxing Day sales online a day or two early, meaning  you could bag the best deals as early as Christmas Eve. Take the time to look at your favourite retailers’ websites ahead of the 26th to see if any sales are already live. This is an ideal way to avoid disappointment if items were to sell out on Boxing Day.

Sign up for newsletters 

“Ahead of the big day, follow retailers on social media and sign up for their email newsletters to be among the first to find out about their big deals. Some brands even provide members with early access to the sale and show exclusive deals that you’d otherwise miss out on. 

“Check before you purchase any items ahead of the big sale event, as some retailers provide price adjustment guarantees on products. They will also refund the difference if the price reduces further on Boxing Day and Cyber Monday. 

Use Alexa to find Amazon deals 

“If you have an Amazon Alexa you’ll be able to bag yourself some exclusive Boxing Day deals this November. Alexa will notify Amazon Prime members when products in their wish list shopping cart go on sale. You need to enable deal recommendations in your settings and add your wishlist products to your shopping cart. 

“Once you are all set up, ask Alexa “What are my deals” and the bot will bring up Amazon's hottest savings on all your products. 

Find extra coupon codes 

“Once you’ve found the biggest savings, have a look to see if you can find any additional vouchers that will give you an extra discount. 

“Also, if you sign up for newsletters and become a store member of brands in advance, you are likely to receive introductory offers on your first purchase. 

Make sure you're getting a genuine deal 

“To ensure you’re getting a great deal this Boxing Day, it's important to track the price of products to see how much you’ll be saving. 

“Price history tools such as PriceSpy, Alertr and CamelCamelCamel lets you check to see how the cost of the product has changed. This will help you decide if it's really a good Boxing Day deal or just made to look like one.”

That's Christmas would like to thank Nick for helping us with this feature. https://www.wethrift.com