12 days of M&S: Over six million doors opened in nations biggest digital advent calendar

Over six million digital doors were opened on the M&S app in just five days.

Hundreds of thousands of new customers have downloaded the app, pushing it to number one in the app store over the first weekend.

Over half a million free gifts and savings were redeemed– with over 10 million still up for grabs in the remaining week, including Christmas light up Liqueurs and bottles of Prosecco.

 In just the first five days, more than six million doors were opened since ’12 Days of M&S’, the retailer’s popular digital advent calendar, launched on 1 December.

Previously known as ‘12 Days of Sparks’, the digital advent calendar returned this month for its third year, bigger and better than ever before, pushing the M&S app to number 1 in the app store over the first  weekend, as hundreds of thousands rushed to download the app.

In the first five days, over half a million customers redeemed their free gifts or festive offers which included everything from Christmas decorations, pyjamas, slippers to chocolates and boxes of biscuits.

Over 10 million other free gifts were also available, sincluding the hugely popular Christmas light up Liqueurs and bottles of Prosecco, plus a special saving on Christmas Jumpers, just in time for the big day.

Customers who opened all 12 doors, were automatically be entered into the draw for the chance to win a magical M&S Christmas with a £10k M&S Gift Card, plus thousands of other prizes up for grabs, too.

Sharry Cramond, Director of M&S Food Marketing and M&S Loyalty said: “We wanted to make 12 Days of M&S bigger, better and more festive than ever before and the response was absolutely incredible, with hundreds of thousands of customers picking up their free gifts from stores and making savings using their festive offers."