12 days of M&S: Over six million doors opened in nations biggest digital advent calendar

Over six million digital doors were opened on the M&S app in just five days.

Hundreds of thousands of new customers have downloaded the app, pushing it to number one in the app store over the first weekend.

Over half a million free gifts and savings were redeemed– with over 10 million still up for grabs in the remaining week, including Christmas light up Liqueurs and bottles of Prosecco.

 In just the first five days, more than six million doors were opened since ’12 Days of M&S’, the retailer’s popular digital advent calendar, launched on 1 December.

Previously known as ‘12 Days of Sparks’, the digital advent calendar returned this month for its third year, bigger and better than ever before, pushing the M&S app to number 1 in the app store over the first  weekend, as hundreds of thousands rushed to download the app.

In the first five days, over half a million customers redeemed their free gifts or festive offers which included everything from Christmas decorations, pyjamas, slippers to chocolates and boxes of biscuits.

Over 10 million other free gifts were also available, sincluding the hugely popular Christmas light up Liqueurs and bottles of Prosecco, plus a special saving on Christmas Jumpers, just in time for the big day.

Customers who opened all 12 doors, were automatically be entered into the draw for the chance to win a magical M&S Christmas with a £10k M&S Gift Card, plus thousands of other prizes up for grabs, too.

Sharry Cramond, Director of M&S Food Marketing and M&S Loyalty said: “We wanted to make 12 Days of M&S bigger, better and more festive than ever before and the response was absolutely incredible, with hundreds of thousands of customers picking up their free gifts from stores and making savings using their festive offers."

M&S launches recruitment drive to fill 10,000 Christmas roles

Marks & Spencer has announced that is to recruit 10,000 new Customer Assistants to support in its stores over the Christmas period.

The number of vacancies is a more than 40% increase on last year and reflects the additional investment M&S is making in colleague hours to support customers on the shop floor.

A Customer Assistant at M&S is the face of the business and is responsible for delivering a great shopping experience for customers and championing and promoting products. From serving customers on the shop floor and at service points, ensuring shelves and rails are always stocked with product to engaging with customers to understand their needs and make recommendations; a Customer Assistant role is varied and wide-ranging.  

Christmas colleagues also play in integral role in delivering M&S’ Christmas Food to Order service, ensuring millions of customers get their all-important festival essentials and treats on time.

The new colleagues will join M&S from 19th November onwards, with a range of start dates, variety of roles and flexible working patterns available. Colleagues will also enjoy a range of benefits, including 20% colleague discount from the day they start working for M&S.

Sacha Berendji, who is Operations Director at M&S, said: “Our fantastic store colleagues play such a big part in delivering the magic of M&S at Christmas to all our customers. And this year we’re recruiting even more colleagues to ensure there’s always someone on hand to offer support and recommendations.

“The Christmas period is a busy but exciting time for M&S and no two days are the same, in fact, many colleagues who began their M&S careers at Christmas and have since gone onto progress across our business. With a range of roles and flexible working patterns available, anyone who's interested in being part of something special this Christmas should visit our careers website to apply.”

The Customer Service Assistant roles will span both Foods and Clothing & Home and are located all over the UK, with vacancies in every store.

To apply, you can visit https://jobs.marksandspencer.com/christmas where roles are now live and new vacancies being added all the time.