How to Promote Your SME for Free This Christmas (And How That’s Christmas 365 Can Help You Do It)

See how UK SMEs can boost Christmas visibility without paid ads, using storytelling, collaboration, and That’s Christmas 365

Christmas is the busiest season of the year for many small and medium-sized enterprises, but it’s also one of the most competitive. 

With advertising costs soaring in November and December, many SMEs assume meaningful promotion is out of reach unless they have a sizeable marketing budget.

The good news? You can promote your business for free this Christmas, and do it effectively,  if you focus on visibility, storytelling, and community engagement rather than paid ads. 

Even better, platforms like That’s Christmas 365 exist specifically to help businesses gain festive exposure without draining precious cashflow.

Here’s how to do it.

1. Lean Into Christmas Stories, Not Sales Pitches

At Christmas, people don’t want to be sold to relentlessly, they want stories.

Free promotion works best when you:

Share why your business exists

Highlight your Christmas traditions or festive preparations

Talk about how you support your local community

Explain how your product or service helps make Christmas easier, warmer, or more joyful

A small bakery sharing its Christmas Eve routine or a craft business explaining how it sources festive materials ethically is far more engaging than a blunt “Buy now” message.

These stories are exactly the kind of content that gets picked up and shared organically.

2. Use Your Existing Channels Properly

Before spending a penny, make sure you are fully using what you already have:

Your website, add a festive landing page or Christmas blog posts

Email newsletters, even a small list can drive meaningful traffic

Social media, festive posts consistently outperform generic ones

Google Business Profile, update photos, opening hours, and Christmas offers

Consistency matters more than volume. A handful of thoughtful, festive updates can outperform dozens of rushed posts.

3. Collaborate Instead of Competing

Christmas is the perfect time to collaborate with:

Other local SMEs

Independent makers

Community groups or charities

Joint giveaways, shared social posts, or bundled offers cost nothing but dramatically expand your reach. When two businesses share each other’s audiences, both benefit, and customers love seeing cooperation over competition at Christmas.

4. Get Featured on Christmas-Focused Platforms

One of the most effective ways to gain free festive exposure is to appear where people are already looking for Christmas inspiration.

How That’s Christmas 365 Helps SMEs

That’s Christmas 365 is a year-round Christmas platform read by people actively planning, shopping, decorating, gifting, and celebrating. Being featured puts your business directly in front of a festive-minded audience without the cost of paid advertising.

The site regularly highlights:

Small and independent businesses

Seasonal products and services

Christmas traditions, food, drink, gifts, and experiences

UK-focused festive stories and brands

A mention, feature, or inclusion in a Christmas-themed article can:

Drive targeted traffic to your website

Improve brand recognition

Generate social media shares

Create long-tail visibility that lasts well beyond December

Because readers trust editorial content more than adverts, a genuine feature often outperforms paid ads in both engagement and conversion.

5. Think Search, Not Just December

Free promotion isn’t just about immediate sales.

Well-written Christmas content:

Ranks in Google year after year

Gets rediscovered each festive season

Builds authority and trust for your brand

That’s why platforms like That’s Christmas 365 are particularly valuable — Christmas doesn’t vanish on Boxing Day. Articles remain live, searchable, and shareable, giving your SME extended exposure long after the decorations come down.

6. Make It Easy for People to Support You

If someone wants to support your business this Christmas, don’t make them work for it.

Ensure:

Your contact details are clear

Your opening hours are updated

Your Christmas offerings are easy to understand

Your story is easy to share

Free promotion only works if people can act on it effortlessly.

A Festive Opportunity Worth Taking

Promoting your SME for free this Christmas isn’t about cutting corners, it’s about working smarter, telling better stories, and placing your business where festive audiences already are.

By combining your own channels with collaborative efforts and exposure through Christmas-focused platforms like That’s Christmas 365, you can raise your profile, build goodwill, and reach new customers without spending a fortune.

At Christmas, goodwill is marketing, and it’s one of the most powerful tools an SME can use.

You can email us at afj_uk@yahoo.com to get your name in (Christmas) lights!

Boost Your Christmas Sales with Free Promotion on Our Blogs

The festive season is fast approaching, and with it comes one of the busiest times of the year for many businesses. 

Whether you’re offering unique Christmas gifts, indulgent festive food hampers, or seasonal drinks that deserve a spot on every party table, getting your products seen by the right audience is key.

That’s where we come in.

At That’s Christmas 365 and our sister blog, That’s Food and Drink, we’re dedicated to shining a spotlight on the very best festive finds, from thoughtful presents to delicious food and drink. Our readers come to us for inspiration and recommendations, and we want to showcase your products to them.

The best part? There’s no cost to you.

We believe Christmas is all about sharing, and we’re offering businesses the opportunity to feature their festive offerings across our blogs completely free of charge. It’s a simple way to gain extra exposure, build buzz around your products, and help you reach new customers this holiday season.

How we can help promote your products:

Dedicated features on our blogs

Gift guides showcasing Christmas must-haves

Spotlight posts on festive food and drink trends

Social media support to spread the word even further

If you’re a business with something special to share this Christmas, we’d love to hear from you.

Get in touch today to have your products featured on That’s Christmas and That’s Food and Drink. Let’s make this festive season brighter – together.

Just email us at afj_uk@yahoo.com.

Harness the Power of Festive Promotion with That’s Christmas and That’s Food and Drink

Harness the Power of Festive Promotion for Your Business with That’s Christmas and sister site That’s Food and Drink

As the festive season draws ever nearer, the importance of effectively promoting your food and drink offerings cannot be overstated. 

Whether you are a major player in the industry or a small-scale artisan creator, the right exposure during this time can make a significant difference to your brand’s visibility and sales. 

This is where the That’s Christmas and That’s Food and Drink blogs come into play, offering a unique opportunity to showcase your festive products at no cost.

The Magic of That’s Christmas

That’s Christmas is a well-established blog dedicated to all things festive. From the latest Christmas trends to heart-warming stories and, of course, food and drink, it serves as a go-to source of information and inspiration during the holiday season. The blog has a loyal following of readers who are eager to discover the best festive offerings, making it an ideal platform for businesses to promote their Christmas-themed products.

By featuring your food and drink offerings on That’s Christmas, you can reach a targeted audience that is actively searching for festive inspiration. Whether it’s a new twist on a classic Christmas pudding, a unique holiday cocktail, or an innovative seasonal snack, That’s Christmas can help you get the word out to consumers who are in the mood to indulge and celebrate.

The Expertise of That’s Food and Drink

Meanwhile, That’s Food and Drink serves as a complementary platform, focusing on the broader world of culinary delights. This blog covers everything from gourmet meals and fine wines to everyday favourites, providing readers with a wealth of information on the latest food and drink trends. It’s a perfect place to highlight your products not just during the Christmas season but all year round.

For businesses looking to make a splash with their festive products, That’s Food and Drink offers the opportunity to be featured alongside other top-tier brands and artisan creators. Whether you are launching a new product or want to spotlight a holiday favourite, this blog provides a credible and widely-read platform to reach an engaged audience.

No-Cost Promotion for All

One of the standout benefits of partnering with That’s Christmas and That’s Food and Drink is the no-cost promotion. In an age where marketing budgets are often stretched thin, especially for smaller businesses, the opportunity to feature your products without incurring any costs is invaluable. This makes it accessible for everyone—from industry giants to independent artisans—to take advantage of the blogs’ readership. (We have Google Ads to raise generate income.)

To get featured, all you need to do is reach out to the blogs with details about your product. Whether it’s a press release, a product sample, or a simple email introducing your offering, the team behind the blogs is always on the lookout for exciting new content to share with their readers. (email afj_uk@yahoo.com) 

Amplify Your Festive Marketing Strategy

Incorporating That’s Christmas and That’s Food and Drink into your marketing strategy can significantly amplify your reach during the festive season. With their established audiences and trusted voices in the food and drink community, these blogs offer a fantastic platform to showcase your products.

So, whether you’re offering a luxurious Christmas hamper, a range of artisanal chocolates, or a limited-edition seasonal drink, don’t miss out on the opportunity to have your products featured on these popular blogs. 

It’s an effortless, cost-effective way to enhance your brand’s visibility and connect with consumers who are ready to celebrate the season with delicious food and drink.

Make this festive season a successful one with the help of That’s Christmas and That’s Food and Drink. Get in touch today and let your products shine in the spotlight they deserve.