The products, including greetings cards and gift-wrapping materials; party decorations and accessories; notebooks, calendars and diaries; and home accessories, will be landing in over 250 Tesco stores from today, as well as being available online in selected areas.
In addition, a selection of Christmas products will also be landing in stores this week, including greeting cards, gift wrap, decorations and crackers.
The launch of Paperchase in Tesco stores is part of its ambition to make shopping at Tesco Easily the Most Convenient, making it quick and easy for customers to pick up stationary items for work and school, or grab a last-minute greeting card, as part of the weekly shop.
The introduction of Paperchase in stores will offer customers an even wider range of cards, gifting and stationery, to complement Tesco’s existing range.
The news comes following the announcement earlier this year that Tesco had bought the Paperchase brand and related IP.
Speaking about the relaunch, Jan Marchant, Managing Director of Home and Clothing at Tesco said:
“Paperchase is a well-loved brand by so many, and we’re proud to bring it to Tesco stores across the UK. We know many customers will be excited to see Paperchase products returning to stores, and we also hope to introduce the brand to many new customers. We look forward to exciting and delighting stationary fans with new products and some old favourites – look out for them in your local store”.
Customers can check if their local store stocks Paperchase using the store locator function on Tesco.com