Between the sparkle of fairy lights and the rustle of wrapping paper, a story has the power to spark imagination, build confidence, and create memories that last a lifetime.
That’s why this festive season, BookTrust, the UK’s largest children’s reading charity, is calling on all of us to help bring the joy of reading to children who need it most.
Why BookTrust Matters
For many children, books are more than just entertainment – they’re a lifeline. A good story can transport a child to new worlds, introduce them to inspiring characters, and build empathy and understanding. Yet thousands of children across the UK don’t have books of their own.
BookTrust works year-round to change that, getting books into homes, schools and libraries and helping families build a love of reading together.
Each Christmas, the charity’s BookTrust Christmas Appeal raises money to send surprise book parcels to children who are vulnerable or in care. These parcels don’t just contain a book – they also carry a message of kindness, belonging, and hope.
How You Can Help
There are plenty of simple, heartfelt ways to support BookTrust this Christmas:
Donate to the Christmas Appeal
Even a small donation can make a huge difference. Every £10 raised helps send a specially chosen book and a personal letter to a child who might not otherwise receive a gift at all. Visit booktrust.org.uk/christmas to donate securely.
Buy Books as Gifts
When you buy books for children in your life, you’re helping to build their love of reading too. Choose stories that reflect their interests – from tales about animals to adventures in space – and make reading a family tradition.
Spread the Word
Share the BookTrust campaign on social media using the hashtag #BookTrustChristmas. The more people who know about it, the more children will receive the gift of reading.
Organise a Festive Book Swap or Fundraiser
Why not hold a Christmas book swap at work, school, or your local community centre? Encourage donations to BookTrust in exchange for taking home a ‘new-to-you’ story. It’s sustainable, sociable, and supports a wonderful cause.
A Story That Keeps on Giving
Books have always been at the heart of Christmas – from bedtime stories on Christmas Eve to the classics we rediscover year after year. Supporting BookTrust means you’re helping to make sure every child, no matter their background, can share in that joy.
This Christmas, let’s help fill stockings – and hearts – with stories that inspire, comfort, and delight.
Find out more and make a donation at booktrust.org.uk/christmas.