In fact, some of the most appreciated presents are those that show a little imagination rather than an impressive price tag.
With household budgets still important to many families, That's Christmas 365 has been looking at gifts costing less than £20 that could bring genuine pleasure to their recipients.
Here are twenty ideas worth considering:
1. A beautifully illustrated paperback book.
2. A scented candle in a reusable container.
3. A selection of speciality teas.
4. A luxury chocolate assortment.
5. A personalised mug.
6. A miniature indoor plant.
7. A quality notebook and pen.
8. A pair of warm winter gloves.
9. A traditional card game.
10. An unusual kitchen gadget.
11. A small gardening tool set.
12. A selection of craft beers.
13. A handmade Christmas decoration.
14. A colourful reusable shopping bag.
15. A compact phone stand.
16. A selection of artisan biscuits.
17. A cosy pair of slippers.
18. A puzzle book.
19. A bird feeder for the garden.
20. A small pampering gift set.
Of course, prices vary between retailers, but all these categories offer options within our suggested budget.
One particularly good idea is to create a themed gift. A paperback novel, some chocolate and a bookmark could make a delightful reading package. Alternatively, combine speciality tea with a decorative mug for someone who enjoys a relaxing cuppa.
Presentation matters, too. A modest gift carefully wrapped with a handwritten message can feel much more personal than something expensive purchased without much thought.
Shopping early also allows time to compare prices, watch for special offers and avoid costly last-minute delivery charges.
Our Christmas message? Don't confuse the amount you spend with the amount of pleasure your gift might bring.
Sometimes the best Christmas presents really do come in small, inexpensive packages.