Think: a private members club for your drinks cabinet, bringing the best wine and spirits direct to your home.
It's the brainchild of Creative Director and entrepreneur Christopher Seddon – Seddon previously found notoriety in the world of drinks as co-founder of The Rochambeau Club, the exclusive yet fictional member's club known for its drinkable rosé and covetable merch – House of Decant is set to become the go-to place for drinks lovers who appreciate great design as much as great wine.
With a firm commitment to supporting independent producers across the UK and beyond, House of Decant will give users insider access to hard-to-find bottles and off-the-beaten-track makers in the worlds of wine and spirits.
Offering a place for discovery, advice and inspiration, House of Decant replaces technicality and grape name-drops for personality and accessibility.
“A lot of alcohol businesses rely on their history, and exclusivity, to talk to their customers and drive price-points. House of Decant will never be some stuffy or overly sales-y platform. House of Decant is about fun, about making people feel welcome, and about educating and inspiring anyone who comes to the platform in search of the right bottle,” Chris Seddon, co-founder & Creative Director, House of Decant told That's Christmas.
It's the aim of the platform to guide users through new bottles, new regions and new ideas, with the aim to educate and delight, through smart editorial, customers will check out knowing more than they did before they commenced browsing.
House of Decant will reimagine the convenience of a traditional drinks delivery service into a premium digital concierge, offering same day and next day delivery options, pre-sale access to exclusive drops, and guidance via your own personal concierge through Whatsapp.
Launching with a prestigious lineup – you'll find celebrated brands including Glenfiddich, Macallan, Deanston, Commando G, Domaine Bruno Clavelier, Duncan Savage, Joseph Roty, Penfolds, Quintarelli Giuseppe, and Waris-Larmander, among many others.
The marketplace will feature exclusive products unavailable elsewhere, including Rei del Istmo Rum and House of Decant's own special Limited Whisky.
In addition, customers will be able to look forward to an ever-evolving assortment of hard-to-find and limited-edition bottles, from small-batch whisky from Hokkaido to vibrant Grüner Veltliner from Austria.
House of Decant will unveil its digital marketplace in stages, as well as details of how House of Decant will show up through real-world activations and locations, from 2025 and beyond. But first…
House of Decant Pop-Up at Shreeji, 6 Chiltern Street is launching tomorrow, 10th December until Monday 18th December 2024.
Step into the House of Decant, a world of discovery and indulgence. Nestled in the heart of Chiltern Street, our intimate pop-up reimagines the traditional off-license as a debonair townhouse—charming, eclectic, and filled with stories waiting to be uncovered.
This isn't merely a place to buy a bottle; it's an invitation to explore. From rare vintages to bold, boundary-pushing spirits, House of Decant curates a selection that celebrates the craft, mystery, and romance of fine drinks.
Guests can enjoy signature cocktails and attend masterclasses (From the likes of Seventy One Gin and Casa Dragones). With daily cocktails such as the Classic Bloody Mary, Martinis (any way you like it), Hot Toddies, A Bloody Good Margarita, Champagne and many others, the House of Decant promises an experience.
Open daily from 10 AM – 6 PM (with selected evening events, so please watch out for them).
@houseofdecant
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