Savvy Shoppers are looking for Christmas bargains

Esendex data has learned that over three-quarters (78%) of UK consumers will stop spending up to a month before Black Friday so they can snap up bargains in the sales. Retailers need to be ready early, with over half (51%) of consumers wanting to hear about Black Friday up to two weeks in advance, and a further 28% wanting news a month ahead.

Head of Professional Services at Esendex, Chris Gorman, says the data shows UK shoppers are looking for personalised marketing, with SMS text and email top of the list and WhatsApp growing in popularity. “These channels are where shoppers talk to each other, so why not the companies and brands they buy from?

“With statistics showing 48% of people are on their phone between four and eight hours a day, and seven in ten checking any unread notifications within five minutes, SMS and WhatsApp are two of the quickest ways to grab the attention of customers.”

Optimise the online experience!

Ecommerce has gone some way towards levelling the field for small and large retailers. Building an online presence makes products more accessible than a bricks and mortar store, and gives smaller retailers access to a larger audience, too. A well-built website that’s optimised for mobile users with a smooth online experience, can improve brand credibility, extend reach, and make promotional campaigns more cost-effective.

Extend platform choice

On average, UK consumers are bombarded with between 6,000 and 10,000 ads a day, even outside of peak trading periods, so little wonder that the battle for engagement is intense.

When shoppers are looking for bargains, they're often shopping on all channels at once. And those hunting for bargains on four or more platforms will spend on average 9% more with a business than single channel shoppers.

Deliver value, not just discount

It’s easy to think peak season sales are all about discounts, but consumer behaviour has changed, and value isn’t always about price. UK consumers are more conscious than ever of a need to support smaller independent businesses and to contribute to their local community.

Obviously, That's Christmas sees a massive increase in people visiting our site from August/September onwards to Christmas Even itself, as they search for Christmas gifts, foods, drinks, new and traditional recipes to try and, especially keeping in mind the current cost of living situation, as readers of That's Christmas are smart and savvy shoppers, they are also looking for money saving bargains, too!

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https://www.esendex.co.uk

(Image courtesy of R-region from Pixabay)