Want a "Lidl" more for your Christmas spend? Appears 60% of households want the same.

Lidl GB is seeing customer numbers continuing to increase as shoppers seek to make savings in the lead up to Christmas, with over 770,000 more people shopping with the discounter each week compared against last year.

As more households face further financial strain this wintertime as we head toward Christmas, shoppers have switched £58m spending from traditional supermarkets to Lidl, in a bid to get more for their hard earned money.

Whilst making their funds go further, smart customers are already stocking up on key Christmas essentials with sales of Lidl’s Partytime range up 21% and its Panettone up 8% versus the previous year. Shoppers are also flocking to Lidl stores for British produce, with the discounter over-trading in British meat, poultry and eggs. For example it holds the largest market share in British pork.

With its busiest trading months ahead of it, Lid is promising customers old and new that it will to continue to offer the market's best value. 

Said Ryan McDonnell, Lidl GB CEO: “As the cost-of-living crisis deepens, we're more focused than ever on supporting our colleagues, our customers and the communities we serve. This year alone we have invested £50m raising hourly pay rates, thus making us the highest paying retailer, we’ve donated 5m meals, and we’re serving over 770,000 more customers a week compared to last year. As a discount supermarket we are in the best possible position to support people through these challenging times, and it’s our absolute priority that we continue to do so.”

Incidentally, we at That's Christmas have to admit that we specially love Lidl's Favorina Stollen and their Favorina Spekulatius Christmas biscuits. Which, because we eat them as soon as we buy them, we have to buy several times before we get to Christmas!

To check out their Christmas goodies, gifts, etc visit Lidl at https://www.lidl.co.uk.