Thursday 6 October 2022

Just in time for Christmas! Double Dutch New Pink Grapefruit Soda Launches in Waitrose

Double Dutch, the skilled, expert producers of award-winning premium tonics and mixers, have announced that its new Pink Grapefruit soda is now available in Waitrose stores around the UK. 

The brand-new utterly zesty flavour is now available instore and online via Waitrose, with the 150ml cans ready to be paired with Tequila, which has been dominating the spirits sector throughout this year, as well as with Mezcal or other white spirits, allowing you to level up at-home cocktail creations, just in time for Christmas and the New Year. 

(That's Christmas suggests you buy some spirits along with the Double Dutch Pink Grapefruit soda from Waitrose to run some cocktail making experiments before you unleash your newly developed cocktail making skills on friends and family this Christmas!)

Double Dutch's Pink Grapefruit soda follows the distinctive dual flavour style of the Double Dutch range, making for a flamboyant, fresh drink. 

It was developed in response to the burgeoning consumer-led demand for citrus-flavoured non-alcoholic beverages, attracting the attention of Waitrose, which has seen online searches for grapefruit soda increase by an astonishing 400%! 

The Pink Grapefruit soda begins with an intensely rich grapefruit flavour which then slides beautifully into the luscious tastes of Persian lime (yum!) creating a well-rounded mixer that offers a blend of sweetness and depth that's utterly delicious on its own, or paired with white spirits. 

For the signature Paloma serve, you can pair the Pink Grapefruit mixer with tequila, and fresh lime, and serve in a Pink Himalayan salt-rimmed highball glass. The new mixer is a simple, yet effective way to crack the perfect Paloma at home, a rising cocktail trend set to rival the popularity of the classic margarita this year. 

The Pink Grapefruit soda joins the Double Dutch portfolio of innovative and flavourful mixers like Cucumber & Watermelon, Pomegranate & Basil, Cranberry & Ginger Tonic as well as a premium Skinny Tonic Water, Ginger Ale and Ginger Beer. 

Double Dutch is committed to continually innovating in the category, identifying flavourful spirit mixers which make for easy and consistent cocktails at home, as well as being a bartenders' favourite and the exclusive tonic brand for Soho House globally. True to their mission, the brand launched two Cocktail Sodas in 2020, the unique Bloody Mary Soda and spicy Margarita Soda.

Co-founder of Double Dutch Raissa de Haas said on the launch, “We couldn't be more excited to launch our Pink Grapefruit soda to make every Double Dutch party that bit better! 

"A Paloma is one of mine and Joyce's favourite cocktails and we've developed a delicious, zesty recipe to ensure each, and every Paloma made with our Pink Grapefruit soda is the quintessential taste for every season!” 

Double Dutch is the award-winning producer of premium tonics and mixers that are first-class, fabulous and flavoursome. Led by twin founders, Raissa and Joyce de Haas the brand's range of refreshing soft drinks are the perfect pair to any event, or sister serve to any spirit.

The range now contains thirteen delicious flavour variations, bringing the energy to any event, at any time, in any place – whether that's Sunday brunch or a Tuesday evening. All the products are naturally vegan and gluten free, and as part of the twin founders mission to do business the right way, the brand is now proudly Carbon Neutral. 

Double Dutch Pink Grapefruit soda is now available exclusively at Waitrose or the Double Dutch website, £3.50 for 6 x 150ml cans. 

To stock Double Dutch Pink Grapefruit soda, email sales@doubledutchdrinks.com 

To order online visit www.doubledutchdrinks.com.

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