There are two calendars with the more traditional beer version including 24 hand-selected beers, the majority of which are from small, independent brewers. It provides some tried and tested favourites alongside brand new additions to the Wise Bartender range.
Each careful chosen beer is 0.5% ABV or even less, and there are styles for everyone's tastes. There are lagers, pilsners, stouts and IPAs. There are also wheat beers from brewers including UNLTD, Brulo, Nirvana, Nittenauer, Menabrea, Havabier and Northern Monk.
The second is a 'sweet and tasty' alternative which features cider, cocktail, spirit and wine alternatives from producers including Binary, Gunners, Corrigans, ISH, Caleno, Crafty Nectar and Lyre's. Besidesbeing 0.5% ABV or lower, all the drinks in this box are all vegan and gluten free.
Speaking at the launch of these innovative advent calendars Wise Bartender founder Tom Ward said: “Wise Bartender created the UK's first interactive alcohol-free drinks advent calendar to provide an option for those who don't want to drink every day in December but who most definitely do want to share in the excitement of opening an advent calendar door during advent and finding a tasty drink behind it. Our two options have grown in popularity ever since and we began getting queries about this years' calendars as long ago as August, so we're anticipating a high demand.
“Despite the overall beer market showing some shrinkage, research group IWSR reported UK drinkers bought $184m of alcohol-free beers (0.5% ABV or less) in 2021, over three times the figure of $52m from five years earlier.
"And a recent report revealed over half (55%) of UK drinkers intended reducing their alcohol consumption during 2022 which confirms retailers must provide alcohol-free options for this growing number of mindful drinkers.
"Whether people have given up completely or are just trying to cut back how much alcohol they drink, the Wise Bartender advent calendars means that they aren't excluded from this fun Christmas tradition.”
And the sense of anticipation will be heightened by the interactive nature of the calendars. “Every day, producers will take over the Wise Bartender social media accounts” explained Tom Ward “posting photos, videos and tasting sessions of that days drink.
"So, not only will everyone have a daily treat but they can join in with hundreds of other fans by tasting the same drink on the same day, learning about it from the brands themselves and sharing their own experience through reels, images or just by getting involved with our live sessions.”
The Wise Bartender advent calendars are now available to pre-order from WiseBartender.co.uk/Advent and retail at an introductory price of £39.99 + £4.99 delivery for the first 250 sold, with the price reverting to £59.99 inc delivery after that.
“Whether you regularly consume alcohol-free drinks, want to cut back on alcohol over the festive period, or just want to mix it up and try something different, Wise Bartender advent calendars have you covered” added Tom. “You can have the thrill of opening an advent calendar, enjoy a tasty alcohol-free drink, explore its background and celebrate Christmas in your own way.”
To learn more or to put your orders in please visit the Wise Bartender here www.wisebartender.co.uk.
No comments:
Post a Comment
Comments are welcome!