Mason's Yorkshire Gin for Christmas

Masons of Yorkshire Targets 100,000 Consumers in Biggest Ever Experiential Activity

James Bell, Head of Marketing, Masons of Yorkshire spearheaded the campaign. 

James said: “We are Yorkshire's original gin, the first in fact, and we're proud to be based here and live and breathe all things Yorkshire.

"This campaign isn't just a celebration of our region but to highlight our credentials as the best reviewed and one of the most loved gins in the country with 3,000 reviews on Trustpilot and in excess of 125 international awards, and counting,  and we're hoping to get even more glowing reviews and positive feedback face-to-face in the last week of September around Leeds. It's time to put Masons on the map!”

Masons is targeting over 100,000 samples in just a single week via the on-trade bars in Leeds alongside a prime sampling spot at Leeds Trinity over the weekend of 30th September: locals will spot an impressive stand next to M&S where they can sample the range, plus a full OOH Banner takeover of the whole Trinity Arcade and surrounding shopping areas and ringroad.

Influencers will be supporting the campaign over Youtube, Instagram and Facebook with hashtags, #MakeItAMasons #MasonsOfYorkshire #NotAllGinsAreCreatedEqual.

Masons of Yorkshire are also hosting a Cocktail Competition at Pastel Leeds on the 29th September, in which some of the best bartenders in the North will use Masons The Original Gin to create new concoctions to celebrate all things gin, an opportunity to hero Yorkshire talent and promote local trade.   https://www.masonsofyorkshire.com/blogs/news/cocktail-star-of-the-north-masons-of-yorkshire-launches-late-summer-gincredible-competition

This has been an incredible year for Masons with multiple award wins across the whole portfolio of  brilliant gins and British vodka of the highest pedigree, securing  listings in Tesco, Sainsburys, Morrisons, Ocado, Waitrose Cellar , Booths & Fenwicks.  The Distillery is based in Leeming Bar, North Yorkshire. This new campaign is part of a long term goal to build national awareness for Masons as being the UK's most richly decorated Gin producer.

You can learn more at the Mason's Gin website here https://www.masonsofyorkshire.com.

Mason's Yorkshire Gin is superb and ideal for your Christmas drinks, either over ice, with a fine tonic water (Double Dutch is ideal, we find) or as the base for some good, Christmas cocktails.