Tesco's toy experts have selected an even more affordable list of top 10 picks for Christmas this year – with seven of them costing less than £20.
Tesco shoppers will also be able to find stocking fillers for the big day, with hundreds more toys priced at £10 or less.
In recent years, expensive electronic toys have in particular pushed the average price of a main Christmas gift for youngsters well over the £50 mark.
This year, toy experts from The Entertainer, who select toys specifically for Tesco shoppers, have chosen their top 10 based not only on current popularity and desirability but affordability too.
Traditional toys like wooden trainsets, racing car sets as well as toys aimed at boosting youngsters’ learning abilities feature strongly in the list.
There are also brands like Bluey, featuring toys based on the popular animated TV series as well as several plush toys such as the naughty fluffy monsters called Fugglers.
Explains Tesco Head of Home and Clothing Strategy and Partnerships, Pauline Chisholm: “The list offers a real mix of classic toys, big brands and new, innovative products - offering huge choice for Tesco shoppers this Christmas across all ages and interests."
Tesco’s top 10 toys for this Christmas are as follows:
Disney Bitzee Interactive Pet – These loveable characters respond to swipes, tilts and taps with cute sounds and reactions at every interaction. Inside the Bitzee pod, collect 30 iconic characters and experience classic, Pixar and new Disney friends, all in one place. For ages 5+. £34.99
LOL Surprise! Loves Crayola Tots Doll – The modern classic LOL Surprise and iconic Crayola brands have partnered to produce a series of dolls to help children aged three years and over learn about colour through a series of eye-catching fashions and accessories. For ages 3+. £10.
Hot Wheels Action Vertical-8 Jump Track Set – The classic racing car game allows daredevil players to choose between a vertical U-turn with two stunt jumps or a figure of 8 path before ending in a thrilling race to the finish. For ages 5+. £24.99
Early Learning Centre Trainset - With over 30 wooden pieces included in this fun set, youngsters can set up their own town with shops, signposts, trees and people alongside the track. For ages 3+. £14.99
Little Live Pets NeeDees Interactive Pet - These interactive, wearable friends are here to bring endless hours of fun. With NeeDees, your favorite pet doesn't just stay at home; you can wear and carry them wherever you go - ready to interact and share the moment! Suitable for ages 5+. £10
Totally Tracks Jurassic Adventure Race Track – Youngsters can build their own dino adventure kingdom with this 120-piece set that easily clicks together. 5+. £10
Bluey’s Escape Convertible Playset - Escape on an imaginative fast-paced adventure with Bluey in this Bluey's Escape Convertible Playset, this is the car that Bluey and Bingo draw in the episode "Escape" and the bright red convertible has room for 4 figures to ride. For ages 3+. £19.99
Fugglers – Gold Fugglers – These plush toy creatures, also known as “Funny Ugly Monsters”, have captured the hearts of children and adults alike. These Fugglers are up to no good and have resorted to hunting down treasure. Can you stop them achieving their aim? 10 different gold Fugglers to choose from. For ages 4+. Several designs are available at £8 each.
Nick Jr. Ready Steady Dough Rainbow Delight Playset - Kids can make countless creations with this colourful set. Whether they use their imaginations to get started or create an amazing 3D design, there are plenty of opportunities for squidgy, sensory fun. Suitable for ages 2+. £13.50.
Despicable Me 4: The Ultimate Fart Blaster - With this hilarious gadget from the Despicable Me 4 film, kids can let it rip and have loads of laughs pranking their friends and family. For ages 4+. £29.99
Tesco’s Up To Half Price Toy Sale which started in mid-September runs until Nov 3.