Give Dad some Wicked Wheels for Father’s Day from Prestige from Europcar

Forget about the new tie or cufflinks for Dad on Father’s Day. Give him a set of wicked wheels for the weekend instead! And don’t worry about breaking the bank – Prestige from Europcar makes a whole range of performance and sports cars even more accessible for that special Father’s Day treat with up to 15% off when booked before 31st July and taken before 31st August.

Available from Europcar’s 20 Prestige locations around the UK, anything from a seriously sleek Mercedes SLK or Porsche Boxster to a fun MINI Cooper S or the latest Range Rover Vogue and Sport models can be booked through Prestige from Europcar. What better way is there to say thanks to Dad?

"For most Dads, being able to drive a sports or performance car is just a dream. Prestige from Europcar can make those dreams come true." said Ken McCall, Managing Director, Europcar UK Group. Kids who want to show Dad just how much they appreciate him being their taxi service for the rest of the year, can give him the chance to drive in style from just £84 GBP per day.

Customers can choose from a wide range of models in the prestige range, from 4x4s and luxury saloons to sports and performance cars – all of which are under six months old. All the vehicles are available from Europcar’s network of 20 prestige locations in the UK, with delivery and collection to a home address.

Prepare Now for Christmas in July Events, says Punch Communications

While carols, eggnog and Santa Claus are still over half a year away, for many PR people and journalists the festive season comes early this summer with an influx of Christmas in July events. Integrated PR, search and social media agency Punch Communications advises that consumer brands with Christmas and winter-specific products should act now to ensure they don’t miss out on listings in those all-important festive gift guides.

“We are already seeing a large volume of requests from journalists asking to be invited to Christmas in July events. While it may seem early, especially as we are only just entering summer, it is important to remember that many consumer publications work at least three months in advance and we all know that Christmas fever starts gripping the nation from around October, and even earlier in some instances!” explains Georgina Dunkley, account director at the online PR agency.

“Events of this nature not only provide excellent opportunities for brands to meet with their key media and build relationships in an informal setting, but they also allow journalists to touch, see, smell and, in some instances, taste the products for themselves. It can be difficult to fully describe the quality and benefits of a product via the telephone; Christmas in July events remove this barrier and allow the media to get a true picture of the festive products that will be available on the market while identifying the season’s ‘must-haves’.”

Brands initiating a SEO campaign to support their seasonal products should also commence activity immediately. “Building up the rankings of keywords can take time, so brands need to invest resource now to ensure that when Christmas shopping arrives, they have secured strong rankings for their terms in search engines,” Georgina concludes.

Punch Communications is a leading PR, social media and SEO agency. For more information visit www.punchcomms.com.

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