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Shoppers are in buying mode, diaries are filling up, and decisions are being made quickly.
If you offer a service rather than a physical product, now is the crucial window to make your final promotional push.
Whether you’re a tradesperson, shop owner, artisan creator, consultant, caterer, cleaner, designer, photographer, or run a local service business, this final stretch before Christmas can still deliver real results.
Christmas Isn’t Just About Gifts
One of the biggest misconceptions is that Christmas promotion only benefits retailers. In reality, services are in high demand in the final weeks before Christmas:
Homes need cleaning, decorating, repairs and last-minute fixes
Businesses need marketing support, design work and admin help before year-end
Families look for childcare, pet care, tutoring and event support
People actively seek services that reduce stress and save time
Christmas creates pressure — and pressure creates demand for help.
People Are Actively Searching Right Now
In the run-up to Christmas, people are no longer “browsing”. They are searching with intent:
“Can anyone do this before Christmas?”
“Is there availability this week?”
“Who can help quickly?”
If your business is visible right now, on your website, social media, That's Christmas 365, Google Business profile or local listings, you are far more likely to be chosen than a competitor who has gone quiet for December.
Silence suggests you’re unavailable. Activity suggests you’re open for business.
The Urgency Works in Your Favour
Christmas brings a powerful psychological driver: urgency.
People know time is short. That means:
Faster decisions
Fewer price objections
More willingness to book immediately
A clear message such as “Limited pre-Christmas availability” or “Last slots before Christmas” isn’t pushy — it’s helpful. It reassures customers that you understand their time pressures and encourages them to act.
You’re Also Planting Seeds for January
Even if someone can’t book you before Christmas, your visibility now still matters.
December is when many people:
Shortlist suppliers
Bookmark services
Plan January improvements
Set business and personal goals
Being visible now puts your business front of mind for the New Year, when enquiries often surge.
Small Actions Can Still Have Big Impact
A final Christmas push doesn’t need to be expensive or complicated. Simple actions can work wonders:
Post a reminder that you’re still taking bookings
Update your website homepage with a Christmas message
Share availability on social media
Email existing customers to remind them you’re open
Add a festive but professional tone to your messaging
Consistency and clarity matter more than perfection.
Don’t Assume It’s “Too Late”
Many businesses stop promoting because they assume the opportunity has passed. In reality, this is when indecision turns into action.
If someone needs your service and sees you clearly offering it, right now, you may be exactly what they’ve been waiting for.
Christmas rewards businesses that stay visible, helpful and proactive until the very end.
If you’ve been telling yourself “It’s probably too late,” consider this your sign that it isn’t.
Make the post. Send the email. Update the website.
Your next Christmas booking, or your first January client, may depend on it.
Please note, to be included on That's Christmas 365 email us afj_uk@yahoo.com.