And we're delighted about that!
Books offer something rather special. They can entertain, educate, inspire and transport readers to places they might never otherwise visit.
Better still, there's a book for almost every interest.
History enthusiasts can explore biographies, archaeology, military history and fascinating accounts of forgotten events.
Gardeners have an enormous selection of practical guides, illustrated reference works and books celebrating remarkable gardens.
Food lovers can enjoy cookery books covering everything from traditional British dishes to international cuisine.
For readers who enjoy crime fiction, Christmas offers an opportunity to discover a new author or revisit a favourite detective.
Children's books are particularly rewarding gifts. A beautifully illustrated story can become a treasured possession and perhaps inspire a lifelong love of reading.
Reference books deserve consideration, too.
Dictionaries, atlases, encyclopaedias and specialist guides might seem old-fashioned to some people, but there's still enormous pleasure in browsing a physical volume and discovering something unexpected.
If you're uncertain about someone's tastes, ask discreetly about their favourite authors or subjects.
Alternatively, consider a bookshop voucher, allowing the recipient to enjoy choosing their own books.
Second-hand and antiquarian books can also make wonderful gifts, particularly for collectors or people interested in local history.
At That's Christmas 365, we think books offer something increasingly valuable: an opportunity to slow down.
A comfortable chair, a warm drink and a good book can turn an ordinary winter afternoon into something rather special.
And unlike many Christmas presents, a favourite book can be enjoyed again and again.