But beyond the big cities lies a treasure trove of smaller, lesser-known markets in Britain and Eire that capture the true spirit of the festive season.
These local markets brim with charm, community warmth, and handcrafted delights, all without the crushing crowds. Here are some of the hidden gems you may not have heard of but should definitely explore this Christmas.
Ludlow Christmas Market, Shropshire
Tucked away in the picturesque market town of Ludlow, this traditional market takes place in the shadow of the historic castle. Expect mulled wine, artisan cheeses, and stalls overflowing with local crafts. The town’s medieval streets are dressed with fairy lights, and the aroma of roasted chestnuts mingles with that of freshly baked mince pies. Ludlow’s market is a true foodie’s delight, reflecting the area’s reputation for fine produce.
https://www.ludlow.gov.uk/news/ludlow-winter-festival-28th-30th-november-2025
Ruthin Christmas Market, Denbighshire
This North Wales gem is a wonderful example of how a small town can put on a big-hearted festive celebration. The Ruthin market square fills with local musicians, carol singers, and artisan stalls selling Welsh slate crafts, handmade candles, and traditional bara brith. There’s even a Christmas parade and a chance to meet Santa himself in the town hall. https://artisanmarkets.wales/event/ruthin-artisan-markets-christmas-extravaganza-2025/
Skipton Yuletide Festival, North Yorkshire
Skipton’s cobbled high street becomes a winter wonderland each December. The market takes place on two consecutive Sundays and combines festive shopping with brass bands, Morris dancers, and local food stalls. The town’s independent shops join in the fun, making it an ideal destination for supporting small businesses while soaking up some genuine Yorkshire hospitality.
https://www.welcometoskipton.com/events-calendar/
Bury St Edmunds Christmas Fayre, Suffolk
Though growing in reputation, this fair still retains its small-town charm. Held around the Abbey Gardens and the historic Angel Hill, it features over 300 stalls selling everything from artisan chocolates to handmade decorations. There’s a strong community feel, and the illuminations against the abbey ruins give it a magical backdrop that rivals any of the larger markets.
https://visit-burystedmunds.co.uk/christmas-in-bury-st-edmunds-beyond
Kells Christmas Market, County Meath
In Ireland, Kells might be best known for its connection to the Book of Kells, but in December it transforms into a cosy festive hub. The market features Irish-made crafts, local farm produce, and storytelling sessions for children. It’s a perfect stop for those exploring the Boyne Valley during the festive season and offers a more relaxed, authentic alternative to Dublin’s bustling markets.
https://www.discoverboynevalley.ie/christmas-markets-boyne-valley-2025
Bakewell Christmas Market, Derbyshire
Set in the heart of the Peak District, Bakewell’s Christmas market is a picture-perfect festive escape. With over 100 stalls, you’ll find local fudge, Derbyshire ales, and plenty of handmade gifts. The riverside lights and the smell of Bakewell pudding wafting through the air make it an unforgettable festive experience.
https://explorebuxton.co.uk/christmas-markets-peak-district
Kinsale Christmas Market, County Cork
A coastal delight, Kinsale’s market adds a maritime twist to the festive atmosphere. Overlooking the harbour, stalls feature artisan seafood, mulled cider, and local crafts. There’s live music, storytelling, and even a lighted boat parade, an Irish Christmas experience that feels both intimate and full of character.
https://www.kinsale.ie/christmas-in-kinsale
Malton Christmas Festival, North Yorkshire
Known as “Yorkshire’s Food Capital”, Malton hosts a Christmas festival that celebrates the best of local gastronomy. From spiced gins and festive pies to street food and cookery demos, this event has a warm and inviting atmosphere that’s ideal for food lovers seeking a proper northern Christmas.
https://whats-on-yorkshire.com/whats-on/malton-christmas-festival-2025
Why Visit the Smaller Markets?
Smaller town Christmas markets have a certain magic that the big ones sometimes lose — a sense of authenticity, community, and local pride. You’ll often meet the makers themselves, enjoy local entertainment, and find gifts that truly tell a story.
So this year, swap the mega-markets for the lesser-known, and experience a Christmas that’s closer to home — and the heart.
Tip: Pair your visit with a stay in a local inn or B&B, enjoy a pub lunch beside a roaring fire, and you’ll rediscover what makes Christmas in Britain and Eire so very special.
https://ultimatechristmasmarkets.com/uk/best-christmas-markets-uk
