From Mermaid Friends: Hair Braiding Salon by CRAYOLA and Squishmallows’ Tally the Grey Cat, to Pictionary Air Star Wars and MathLink Cubes Numberblocks, Amazon’s list includes toys under £20, customer favourites, and tech-led educational toys.
And what's more, Amazon UK is generously donating toys on behalf of customers at the circus-inspired event to vulnerable children across the UK with charity Barnardo’s.
Ocean predators, airborne avocados and dentist kits: just some of the toys to make Amazon UK’s list of Top Ten Toys for Christmas 2022, made up of predictions by Amazon experts. This year’s top ten list captures the latest in toy trends including pretend play, top franchises like Star Wars, tech-led educational toys, and toys under £20 for both great value and fun.
Customers can learn more and shop Amazon’s must-have list at amazon.co.uk/toptentoys2022.
This year, hundreds of toys from Amazon’s Top Ten Toys list will be donated and delivered by Amazon UK and long-time partner Barnardo’s to vulnerable children across the entire UK, to help spread a little more joy and happiness this Christmas.
Stated Barnardo’s CEO Lynn Perry MBE: "At Barnardo's, we work with some of the UK’s most vulnerable children.
"Each and every day, Barnardo’s workers support children, young people and families who often are having to choose between eating or paying the bills.
"For many children, Christmas can be a time of feeling cold, hungry and left out and it’s through working with partners like Amazon that we can continue to support families who are struggling, maybe now more than ever. Through Amazon’s welcome donation, our services will be able to distribute this year’s most popular toys to some of the most disadvantaged children this Christmas.”
Top Ten in the Big Top Tent: Joy of Toys Event in London
Girls Aloud star, Kimberley Walsh opened the Joy of Toys experience which will welcome visitors from 9am until 4pm, Thursday, 20th October. The circus-style event at London’s Bernie Spain Gardens on the South Bank, was open to the public offering free toys, free hair-braiding, face-painting, and more.
The one-day only Big Top Tent invited attendees to share a message or answer questions about their favourite toys. Attendees who share a message will also walk away with one of this year’s most in-demand Top Ten Toys (while supplies last), no acrobatics required.
The Greatest Show: Amazon’s Top Ten Toys for 2022
This year’s Top Ten Toys list from Amazon was created by toy experts based on the latest trends and fan favourites. In addition to the Top Ten Toy list, Amazon will have tens of thousands of toys available for under £20, because Christmas should be affordable and fun.
“At Amazon, our team truly live for the joy that toys bring to children, whether that’s delivered by the adorable Squishmallow Tally The Grey Cat plushie or through family fun in the form of Pictionary Air Star Wars,” said Matthew Redfearn, Toys Category Leader at Amazon UK.
“In a year where less is more for many families, we are offering options for all tastes and budgets this season, including tens of thousands of toys under £20 across Amazon, so our customers can find that perfect gift this Christmas."
He went on to say: "We want everyone to have the chance to experience the happiness that playtime brings, so hundreds of this year’s top 10 toys will also be donated and delivered by Amazon UK and Barnardo’s to vulnerable children across the UK.”
The Super Smile Dentist Kit is sure to make children beam as they try their hand at being a dentist in this realistic pretend play set from Melissa & Doug. With toys that inspire imaginative play trending for this year, Mermaid Friends: Hair Braiding Salon from CRAYOLA and the LEGO Friends Horse Show Trailer playset, an Amazon exclusive product, could also top Amazon wish lists.
The PLAYMOBIL City Life Recycling Truck brings fun to the fore with its flashing lights, removable roof and tilting bed for emptying the truck and a lever for lifting and emptying bins. Jurassic World’s Mosasaurus Dinosaur will bring movie magic to life and this massive prehistoric predator is also made from one pound of recycled plastic.
Another franchise favourite also features as children can draw from the force and show off their Jedi drawing skills with Pictionary Air Star Wars, which features content from Star Wars, The Clone Wars and The Mandalorian.
Showing it’s not just films that inspire play, STEM and tech-led educational toys that facilitate at-home learning will be popular. MathLink Cubes Numberblocks from Learning Resources and Osmo - Little Genius Starter Kit, which combines digital and IRL play, feature in this year’s top ten.
The of-the-moment collectible which continues to inspire a TikTok craze will delight everyone from toddlers to teens as Squishmallows Tally the Grey Cat is soft, cuddly and cute. And for those who prefer family fun, Throw Throw Avocado by Exploding Kittens will lead to hours of games this Christmas.
The full list of Amazon’s Top Ten toys can be found at this link amazon.co.uk/toptentoys2022.
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