Asda launches new premium own brand spirits in time for Christmas

Asda has revealed the creation of  nine new drinks lines, which includes a premium botanical gin, some cream liqueurs and some flavoured gins, just in time for Christmas.

The launch sees the first products introduced under The Distiller, a brand that is new and exclusive to Asda.

The additions to Asda's existing own-label drinks are presented in specially designed giftable bottles, with prices starting at a very modest £8.00. Thus making them perfect for Christmas time gifting.

Some of the new lines have been 'endorsed’ by the Good Housekeeping Institute, and hold the logo as a mark of quality.

Asda is revealing several exclusive and utterly new drink lines, which are ideal for any celebration or would make a most suitable gift.

These exciting releases bring to life Asda’s new, own-label brand, The Distiller whilst also growing its existing Extra Special alcohol range.

Brand new from The Distiller are four flavoured gin liqueurs, all produced with triple distilled gin and priced at £8 per 50cl bottle. 

Distilled in the UK, the flavours are; Passionfruit and Pineapple Gin Liqueur, Pink Grapefruit and Orange Blossom Gin Liqueur, Cherry and Vanilla Gin Liqueur and Rhubarb and Ginger Gin Liqueur.

They are sold in art-deco-inspired bottles, so not only do they taste delicious, these bottles will also make the perfect addition to any home bar this Christmas.

Also new to the supermarket’s range of spirits are two delicious, own-label flavoured gins from The Distiller. Made in the UK with triple distilled gin, the range consists of an Elderflower flavour Gin and a Raspberry Lemonade flavour Gin, both of which are priced at £14 per 70cl bottle. Asda's drink experts recommend that you serve them with tonic or lemonade, ice and garnish with berries or a sprig of fresh rosemary.

For those of us who are seeking out a little extra indulgence or perhaps an after-dinner digestif, Asda has also revealed two new flavoured Cream Liqueurs; an Extra Special Blonde Chocolate Cream Liqueur and an Extra Special Chocolate Orange Cream Liqueur. These are also both endorsed by the Good Housekeeping Institute.

On trend for Christmas 2022, and the perfect option for lovers of blonde chocolate, is the Extra Special Blonde Chocolate Cream Liqueur. This combines Caribbean rum and double cream, the blonde liqueur is made with real Madagascan vanilla, white chocolate and caramel flavours.

With zesty Seville orange and mellow chocolate notes, the Extra Special Orange Chocolate Cream Liqueur is a velvety smooth blend of double cream and triple distilled vodka.

The rich, decadent and luxurious liqueurs are best served with ice and priced at £8.00 each.

Also there's the new, Extra Special Botanical London Dry Gin. This gin is made in Yorkshire in an award-winning distillery, the small batch, hand-crafted Extra Special Gin is made with nine botanicals. Which include  juniper, coriander, orange peel, angelica root, orris root, cardamom and locally foraged crab apple and gorse.

But there's something else, too. The Extra Special Botanical London Dry Gin is utterly luxurious. And it has the added advantage of being eco-friendly and sustainable too. 

The bottle is created using part recycled glass and uses sustainable cork stoppers from the Portuguese cork forest, which protects the habitat of wildlife, especially birds. It is distilled in an iStill, using a fifth of the energy of a normal still and ALL fruit and botanical waste is re-used or composted.

The premium looking bottle, also given the endorsement of the Good Housekeeping Institute and adorned with botanical illustrations, is priced at just £15 per bottle.

Shop in store and online at asda.com now, ready to gift your friends or for you to enjoy with family and friends over the Christmas season.

Personally speaking I think Christmas gift and drink buying might just have gotten a little easier, thanks to Asda!