Saturday, 17 December 2011
New Santa and reindeer app launched by Rantmedia donates 15% proceeds to Action Duchenne
Rantmedia has launched a Christmas iPhone & iPad app, Santa’s Sleigh Ride, with 15% of proceeds from sales donated to the charity Action Duchenne. The app costs just 69p to download from the iTunes store, http://itunes.apple.com/gb/app/santas-sleigh-ride/id47766816...
Action Duchenne is the only charity that campaigns for research and treatment of Duchenne Muscular Dystrophy (DMD).
The disease affects one in 3,500 male births in the UK, and is the most common and severe type of muscular dystrophy – sufferers are diagnosed as children usually by the age of five and rarely live past their twenties.
The app is ideal for gamers of all levels – easy to play yet highly addictive. Santa and his reindeer are in training for their annual Christmas Eve dash - travelling as far as possible through the ultra-festive surroundings. The duo travel past Christmassy villages, up and over snow topped hills, while avoiding the many seasonal objects that block their way.
Anton Faulconbridge, Director at Rantmedia said; “We wanted to use our expertise and skills to really make a difference to those who need it most. Our Santa app is a great way to have fun at Christmas yet also remember the true spirit of giving and charity. Our hope is that this app might go viral and raise thousands to support such a deserving cause as Action Duchenne’s.”
Young Saul Catlin, aged 11, who has Duchenne said; “Santa’s Sleigh Ride is a really cool app and makes you feel like it is Christmas already.”
Saul’s Dad, Nick Catlin, who is CEO of Action Duchenne commented, “We are delighted to continue to work with Rantmedia who has supported the Charity with their development of our Patient Registry and our website.
“For many families living with Duchenne, Christmas can mark a difficult time as another year passes with a decline in health. Our cause is striving to raise funds to find treatments and a cure for this devastating disease. Successful iPhone/iPad apps like Santa’s Sleigh Ride could generate lots of much needed funds, so we are calling on as many people as possible to download and enjoy the game and support our cause at the same time. ”