Wednesday, 21 December 2011

Odd Bins says recycle your bottles. With a difference!

Recycling their empty bottles has proved very productive for these lucky people, echoing the New Year saying ‘out with the old and in with the new.’

They were caught by surprise in Central London and were handed a full bottle of Oddbins Errazuriz Cabernet Sauvignon in return for their empties.

The high street off licence plans to place the bins around the country later in the year to encourage people to recycle their unwanted bottles.

Oddbins relaunched across the country two months ago with a diverse range of wines and a closer connection to the customer.

Simon Mason, Head of Commercial at Oddbins, said: “These are the odd bins that just keep on giving! We wanted to bring in a bit of Christmas cheer and try to find a fun way to encourage people to recycle - and you can tell by the reaction of the people in the video that it worked.

"I have to say that if you pop into one of our stores across the country the only surprise you will get is the wide range of wines we have and the great prices. I promise no one will jump out at you. If only the banks worked this way."

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