2.5 million unwanted Secret Santa gifts go straight in the bin – worth over £32 million

Most employees are fed up with the annual Secret Santa memo and prefer to spend on priority festive outgoings like food and gifts for family.

Less than half - 44% - will take part this year, compared to 50% in 2023

Average cost of gift is £14 but up to £35 among younger people

Brits bin 2.5 million unwanted Secret Santa gifts - costing a total of £32 million 

Workers would prefer a gift card they can spend as they wish

This week sees millions of workers gift each other Secret Santa gifts but a study by Love2shop has found the true cost of this annual tradition is much more costly than thought.

It’s considered a harmless workplace festive tradition but research has show 2.5 million unwanted Secret Santa gifts go straight in the bin – equating to a staggering £32 million worth of items.

It's also adding to the woes of employees who often see it as an extra festive expense they could do without as the cost the living rises, with an increasing number now opting out. 

Last year half of UK employees took part in a Secret Santa, but this year that's fallen to 44%, according to the nationwide survey.

The cost of Secret Santa gifts remains at an average of £14 per item, according to the research. Older colleagues spend a more modest amount, with the survey finding 55–64-year-olds intending to spend on average just a tenner.

The only age-group embracing the tradition with enthusiasm is 18–24-year-olds who are splashing the cash, increasing their average gift value from £23 up to £35.

But for many Brits this year it's an extra expense many could do without with some asserting that more important festive spending like the Christmas food shop and family gifts, is taking a priority this year as they drop Secret Santa.

“Secret Santa is just another tradition losing relevance in the modern workplace. Not only is it another expense at this time of year, but our study has shown it has a wider impact too," said Frank Creighton, Director of Business Development for Love2shop. "Millions of unwanted gifts are thrown away and have a negative environmental impact too.”

He adds: “There’s real value both financially and in being kind to the planet in simply giving a gift card or voucher, and our research finds this is increasingly popular and flexible. 

"Far from being unimaginative; the Secret Santa recipient can spend it on something they actually want and will enjoy - this can include festive essentials like food shopping too.”

The Love2shop survey also looked at office Christmas parties and found more workers than ever (63%) don't want a festive celebration this year – a 7% increase on 2023.

Almost 9 in 10 (87%) of workers would choose a Christmas bonus or gift card over a staff party in 2024 – up 4% from 83% last year.

HMRC actually allows businesses to give each employee a non-cash gift up to the value of £50 with no paperwork, no NI contribution and no tax.  

It’s called the Trivial Benefits provision, and Love2shop has launched a handy calculator to show you how much your business could save in tax by giving gift cards at Christmas instead of cash or other taxable bonuses.  

Visit business.love2shop.co.uk to see the full range. 

How to Run a Successful Secret Santa Campaign in Your Workplace, Community Group, or Church

The festive season is a wonderful time to bring people together and spread a bit of cheer, and a Secret Santa gift exchange is a fantastic way to do just that! 

Whether you’re organising it for your workplace, community group, or church, a Secret Santa campaign can boost morale, encourage connections, and create a shared sense of holiday spirit. 

Here’s a step-by-step guide to planning a successful and stress-free Secret Santa.

Step 1: Gauge Interest and Gather Participants

Start by finding out who wants to participate. You could circulate a sign-up sheet, send an email, or post a message in your group’s chat, letting people know what Secret Santa is all about and encouraging them to join. Be sure to give a clear deadline for signing up to keep things moving smoothly.

Once you have your list of participants, it's helpful to create a group chat or mailing list for everyone involved. This way, you can keep people updated and answer any questions as the date approaches.

Step 2: Set a Date and Budget

Agree on a date for the gift exchange. Ideally, you should plan it for a week or so before Christmas to avoid the holiday rush. This is especially important in workplaces, where people may take early holiday leave.

Next, set a budget that works for everyone. A typical range might be between £10 and £20, depending on the group’s preferences. Keeping the budget modest helps ensure no one feels pressured to overspend, and it levels the playing field.

Step 3: Collect Gift Preferences

To make things easier (and avoid unwanted surprises), ask each participant to jot down a few gift ideas or preferences. A small survey can work wonders here – just a few simple questions about likes, dislikes, favourite colours, or hobbies.

You can use online tools like Google Forms, or go low-tech with a physical form or sheet of paper where each participant can share their preferences.

Step 4: Randomly Assign Secret Santas

Now comes the fun part! Use a name-drawing method to randomly assign each participant their “giftee.” You can either draw names manually, or better yet, use an online Secret Santa generator. Websites like DrawNames.co.uk or Elfster are free and can email participants their assignments, which keeps things truly secret.

Make sure everyone is clear on the “no telling” rule. The fun of Secret Santa is in the surprise, so encourage people to keep their assigned names to themselves.

Step 5: Establish Ground Rules

Setting a few simple rules ensures that everyone has a good time. You might want to agree on things like:

Gift limits – Stay within the agreed budget to make things fair.

Appropriate gifts – Some gifts are best left outside of the workplace or certain settings, so encourage items that are thoughtful, appropriate, and suitable for all ages.

Delivery method – Will the gifts be handed out in person, or will you set up a “drop-off” system where gifts are left anonymously?

Step 6: Add a Personal Touch

Encourage participants to get creative with their gifts! Thoughtful wrapping, a personal note, or even an inside joke can add a lovely, personalised touch. If possible, encourage a small theme – maybe everyone wraps their gift in the same colour paper or adds a festive bow. A little extra effort can make even the simplest gift feel special.

Step 7: Plan the Gift Exchange Event

Organise a time and place for the actual gift exchange. This could be an informal gathering after work, a lunchtime meet-up, or a special event at your community space. Some Secret Santa organisers prefer to have a guessing game at the end, where everyone tries to figure out who their “Santa” was, while others may just enjoy the surprise without guessing. Choose whatever suits your group best.

Extra Tips for a Successful Secret Santa

Reminders – Send gentle reminders as the gift exchange date approaches to ensure no one forgets.

Handling Late Entries – Have a policy for last-minute participants. It’s often easier to accommodate people early on than at the last moment.

Virtual Options – If your group isn’t meeting in person, consider a virtual Secret Santa. Each participant can have their gift delivered to the recipient, and you can arrange a video call for the big reveal!

Wrapping Up (Literally!)

A Secret Santa campaign is a simple way to add a festive touch to your workplace, community group, or church, and it brings people together in a fun, positive way. With a bit of organisation and a sprinkle of holiday spirit, you’ll create an experience that leaves everyone with a smile on their face and a bit more cheer in their hearts.

Happy gifting, and may your Secret Santa bring joy to everyone involved! 

How to Run a Secret Santa Gifting Event for Family, Friends, or Colleagues

The festive season is a time for giving, and Secret Santa has become a beloved tradition for many. 

Whether you're planning one for your family, friends, neighbours, fellow students, or work colleagues, organising a Secret Santa exchange can add an extra layer of fun and excitement to your Christmas celebrations. 

Here’s a step-by-step guide on how to successfully run a Secret Santa gift exchange for any group.

1. Decide on the Group and Set the Budget

Before diving into logistics, it's important to define your group. Whether it’s your family, classmates, work colleagues, or neighbourhood friends, ensure that everyone involved is eager to participate. Once you have your participants, set a budget for the gifts. The idea behind Secret Santa is not to go overboard with spending, so keep the price range reasonable – typically between £5 to £20, depending on the group's preferences.

2. Choose a Date for the Gift Exchange

Whether your group meets in person or online, choose a date for when everyone will exchange gifts. If it's an in-person event, you can have a Christmas party or dinner. For virtual gatherings, you can plan a video call to open the gifts together. Make sure to give participants ample time to shop and prepare their gifts.

3. Collect Participants’ Information

To make the gift exchange more personalised, ask participants to fill out a short form or provide a wishlist. Basic information like favourite colours, hobbies, or things they like/dislike can be helpful for gift givers. This is especially useful if participants don’t know each other well.

4. Draw Names

Traditionally, names would be drawn from a hat, but with people spread out or working remotely, an online generator can make things much easier. There are several free Secret Santa name draw websites that keep things anonymous, and some even allow participants to submit their wishlists. Websites like Elfster, DrawNames, or Secret Santa Generator are user-friendly and do the hard work for you.

If you're running a Secret Santa for family or a smaller group, you can still do it the old-fashioned way by writing names on pieces of paper and drawing them in secret. Just make sure everyone knows whose name they got, and keep it hush-hush!

5. Set Guidelines

While Secret Santa is meant to be a light-hearted and fun gift exchange, it's helpful to set some rules to avoid confusion or disappointment. For example:

Stick to the budget.

No gag gifts unless everyone agrees to it beforehand.

Respect wishlists if provided, but also feel free to get creative!

Decide whether gifts will be wrapped or left unwrapped, especially for virtual exchanges.

6. Deliver the Gifts

If your Secret Santa exchange is in person, simply bring your gift to the party or the designated meeting place. If participants can’t meet in person, arrange for gifts to be mailed ahead of time, ensuring they arrive before the exchange date.

For work or school Secret Santas, consider using gift delivery services or posting gifts to colleagues' home addresses, with clear labelling to avoid spoiling the surprise!

7. Reveal the Secret Santa

The big moment in every Secret Santa exchange is the reveal! During the gift-opening event, have participants guess who their Secret Santa might be. This adds an element of fun and mystery to the event. Whether done in person or virtually, the unwrapping and guessing game always brings joy and laughter.

8. Make It Special

To enhance the experience, you could add a creative twist to your Secret Santa event. For example:

Themed Secret Santa: Everyone has to buy a gift related to a certain theme (e.g., cosy Christmas, self-care, or even books).

Charity Secret Santa: Participants donate to a charity on behalf of the person they’re assigned instead of purchasing a physical gift.

Homemade Secret Santa: Participants make a handmade gift for their recipient, which can be anything from baked goods to a crafted item.

Wrapping Up

Secret Santa is all about having fun and spreading holiday cheer. It’s a fantastic way to bring people together, especially during a busy time of year when it’s easy to get lost in the hustle and bustle. By following these simple steps, you can create a magical, low-stress Secret Santa exchange that everyone will enjoy, no matter the group size or occasion.

Happy gifting!