This innovative solution wipes away single-use plastic from PLAYMOBIL’s toddler Advent calendars, marking a significant step towards genuine, comprehensive sustainability.
Tahsin Dag, Founder & CEO of PAPACKS®, says: “Our collaboration with PLAYMOBIL is a bold statement for a sustainable future. Our fibre-based trays, made using only renewable resources, offers a cutting-edge, eco-friendly alternative to single-use plastic. This doesn't only ensures a sustainable Christmas season but also, we hope, inspires other firms and companies to embrace the move toward a plastic-free economy.”
Since the start of 2024, in excess of 90% of materials used in all PLAYMOBIL JUNIOR sets have been made using special new biobased plastics.
These plastics follow a circular economy approach, using byproducts from food or paper production. The new materials in the product line for children aged 1 to 4 maintain PLAYMOBIL’s trusted quality, safe for children, durable, and easy to clean. The packaging also features recycled cardboard, and the new moulded fibre inlays, crafted from renewable raw materials, are food-safe and child-friendly, too.
With this sustainable packaging solution for the Advent calendar trays, PLAYMOBIL JUNIOR and PAPACKS® are ensuring the Christmas season can be enjoyed in an eco-conscious way—while toddlers explore a world of fun.
The new PLAYMOBIL JUNIOR Advent Calendar Snowy Christmas (Item No.: 70297) is available wherever good toys are sold.
Product Highlights Include:
Reindeer plane with three attachable and combinable elements
Six stackable footstep stones with control images on the underside
Nine woodland animals
Christmas tree with hidden compartments
Spinning star
Two angels and Santa Claus
Dimensions of reindeer plane (without figures): approx. 23.5 x 12 x 5.5 cm
Christmas tree: approx. 10 x 5.5 x 13.5 cm
FACTFILE:
The Horst Brandstätter Group is a global player known for its renowned brands PLAYMOBIL and LECHUZA, delivering quality, innovation, and genuine value to consumers. PLAYMOBIL's imaginative role-playing toy, featuring its 7.5 cm figures, animals, and extensive accessories, has fascinated children for 50 years. With over 3.8 billion figures produced since 1974, PLAYMOBIL’s award-winning play worlds are available in around 100 countries worldwide.
PAPACKS® leads the charge in developing and manufacturing sustainable, plastic-free packaging solutions. Specializing in moulded fibre packaging made primarily from tree and hemp fibres, PAPACKS® creates food-safe packaging through advanced technology and environmental commitment. Dedicated to a circular economy, PAPACKS® is reducing plastic pollution and invites businesses worldwide to join the movement toward a sustainable future.
You can learn more at https://www.playmobil.com/en-gb