The John Lewis Beauty Advent Calendar 2026 definitely falls into the latter category.
This year’s calendar costs £250, which certainly puts it firmly into luxury territory. However, John Lewis says the contents are worth an astonishing £1,160, making this its highest-value beauty Advent calendar to date.
And it isn't a case of filling an enormous box with lots of tiny samples, either.
Behind its 25 drawers are 41 beauty treats, comprising 23 full-sized products and 18 deluxe miniatures.
Some seriously impressive names
The selection reads like a tour around a particularly luxurious beauty department.
Among the brands you'll discover are Clarins, Elemis, Medik8, Gucci, La Mer, Laneige, Charlotte Tilbury, Fenty Beauty, Trinny London, Estée Lauder, Clinique, Molton Brown, L'Occitane, Liz Earle, Shiseido, Sisley Paris, Philip Kingsley and Versace.
There are products covering skincare, make-up, haircare, body care and fragrance, so opening the drawers should actually feel different from day to day rather than simply delivering another pot of face cream.
We were particularly interested to spot Versace Crystal Emerald Eau de Parfum inside, a fragrance we've recently been enjoying ourselves.
But perhaps the biggest surprise is something we've also recently featured here at That's Christmas 365: the FOREO UFO 3 mini. (We were so impressed we actually bought another of these amazing units!)
This is the first time John Lewis has put beauty technology into its Advent calendar, and the UFO 3 mini alone is valued at £129.
Other particularly tempting treats include Medik8 Hydr8 B5 serum, La Mer The Lip Balm, Charlotte Tilbury's Beauty Light Wand, Fenty Beauty Hella Thicc Volumising Mascara and products from Skin Rocks and Elemis.
There's another surprise…
Some calendars also contain golden tickets, with prizes including John Lewis gift cards and beauty experiences and products. John Lewis says nine customers can win £500 gift cards, while one particularly lucky buyer will find themselves with a £1,000 John Lewis gift card.
Is £250 too much for an Advent calendar?
That's inevitably going to depend upon your budget.
Nobody needs a £250 Advent calendar. But if you already buy premium skincare, cosmetics and fragrance, the claimed £1,160 value makes the arithmetic considerably more interesting.
And we think this is where beauty calendars really come into their own. Rather than receiving one large Christmas present, you're getting 25 days of little moments of luxury, while also discovering products and brands you might never otherwise have tried.
The John Lewis Beauty Advent Calendar is currently listed at £250 and available to order, although, as always with the more desirable luxury Advent calendars, availability can change quickly.
For a beauty lover, this would make an extraordinary Christmas present.
For yourself?
Well… That's Christmas 365 certainly wouldn't judge you!
