The Hereford-based organisation has expanded its festive range with dedicated corporate charity Christmas eCards, combining personalised seasonal greetings with fundraising for clean water, sanitation and hygiene projects.
Designed for businesses, charities and other organisations, the corporate collection includes professionally illustrated static cards alongside animated and video Christmas eCards. Greetings can be personalised with a company name and message, while businesses can also speak to the Hope Spring team about incorporating their logo and other branding.
Joshua Ojo, Manager at Hope Spring eCards, to That's Christmas 365: “Our digital Christmas eCards are designed to make festive greetings straightforward, particularly for small and medium-sized businesses that may not have the time or resources to organise large traditional Christmas card mailings.”
The digital approach certainly has some practical advantages during the busiest time of the year. Instead of buying cards, addressing envelopes and arranging postage, businesses can prepare their greetings online and send them by email or share them through WhatsApp.
Scheduled delivery also means Christmas messages can be prepared well ahead of the December rush.
Businesses can create different greetings for employees, customers, suppliers and other contacts, making it possible to tailor messages to each audience.
Importantly, the eCards also support Hope Spring, a UK-registered charity working to tackle water poverty. Money raised through the eCard platform contributes towards clean-water and hygiene projects in communities in Africa, including boreholes, wells, sanitation projects and hygiene education.
Hope Spring spokesperson Lolade Aderibigbe told us: “Small businesses often want to do something thoughtful at Christmas without adding another complicated job to an already busy December.”
For companies looking to reduce their reliance on physical Christmas cards, digital greetings also remove the need for printing, envelopes and postage.
There is something particularly appropriate about combining Christmas wishes with charitable fundraising. Businesses are already taking the time to say thank you to the people who have supported them throughout the year; Hope Spring’s approach gives those greetings an opportunity to support communities experiencing water poverty too.
For organisations starting their Christmas planning early, the new corporate collection offers another way to spread some festive goodwill, both to the people receiving the greeting and much further afield.