Friday, 11 October 2024

The Real Cheese Project launches Christmas gift subscriptions

Delivering cheese, cheese knowledge and more right to our doors, The Real Cheese Project’s new gift subscription scheme is here to keep the cheese love going throughout Christmas and into the New Year. 

Created for those who want to try something new, support British cheesemakers and take their cheese nerdery to the next level, these monthly Cheese Crowd boxes are available as three, six or 12 month gifts.

Taking fromage fans on a real cheese adventure, each letterbox-friendly parcel will come with a new hero cheese to try, a monthly cheese zine, a hand-picked pairing, a pin badge for new subscribers, and access to an online tasting session to meet the cheesemaker. Christmas shoppers can select their favoured start month when signing their cheese loving loved one up, meaning one more gift gets ticked off the list.

Founded earlier this year to big up Britain’s artisan cheese community and get more people buying the good stuff, The Real Cheese Project will shine a spotlight on different cheesemakers, regions and styles in each month’s box. Subscribers will be able to read up on the hero cheese and the monthly pairing in the latest Cheese Crowd zine, which will also feature news, events, interviews, recipes, features and more from across the UK cheese scene.

As with everything done by The Real Cheese Project, 5% of all profits will go into a real cheese support fund, which will be donated to initiatives that protect, develop and progress real cheese in the UK. Subscribers will also be supporting the organisation’s mission to protect real British cheese and the people behind it, through research, campaigns and media relations.

Cheese Crowd gift subscriptions are available now at www.therealcheeseproject.co.uk, priced at £45 for three months, £90 for six months and £162 for 12 months. Zine-only gift subscriptions are priced at £12 for three months, £24 for six months and £45 for 12 months.

For more press information or images, please contact Sam Brice at Freshly Ground PR on +44 (0) 7961 635960 or email sam@freshlygroundpr.co.uk.

FACTFILE:

Founded back in 2024 by a group of like-minded cheese lovers, The Real Cheese Project was created to celebrate artisan cheesemakers, support independent cheesemongers and get more of us buying the good stuff.

Championing real cheese, from the soil up, the organisation is on a mission to showcase and protect real British cheese and the people behind it, through storytelling, research, campaigns, events, collaboration and media exposure.

The Real Cheese Project launched its monthly Cheese Crowd boxes in September 2024, with subscribers receiving a new cheese to try, a monthly cheese zine, a hand-picked pairing, a pin badge for new subscribers, and access to an online tasting to meet the maker.

5% of all profits will go into a real cheese support fund, which will be donated to initiatives that seek to protect, develop and progress real cheese in the UK.

Web: www.therealcheeseproject.co.uk

Instagram: therealcheeseproject

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