Age UK launches its Together, We're Not Alone Christmas Campaign

Age UK has launched its Christmas campaign, Together, we’re not alone, and is putting out a call for support and donations to help those facing the festive period by themselves.

Loneliness can become more common as we age, due to ordinary life changes such as the bereavement of a partner, increased mobility issues or health complications. 

Many also feel the need to sacrifice their social spending to be able to afford the rising cost of household bills, especially following the loss of the Winter Fuel Payment.

Last year, Age UK found that nearly 1.4 million older people said they felt more isolated at Christmas than any other time of the year, while a similar number told Age UK that they would be eating dinner alone on Christmas Day.

However, Age UK’s research also shows that change is possible, with nearly a quarter of those over 65 (3.1 million) agreeing that just a phone call or a visit from a loved one, friend or neighbour would make Christmas easier for them.

That’s why donating to Age UK’s Together, we’re not alone campaign is so important. Funds raised will help the Charity to continue its vital work in tackling loneliness amongst older people, by supporting its free, national services, including its Telephone Friendship Service, The Silver Line Helpline and Advice Line, all of which are crucial for those who have no one else to turn to.

Age UK Telephone Friendship Service user, Ted, 89, first began to experience loneliness when his wife of 67 years developed dementia. She was moved into a care home and sadly passed away a couple of years ago: “When Jess went, it was so lonely. She was my life. We did everything together. I miss being able to go into a room and give her a little cuddle and a kiss.

“Age UK is so important. If I’ve got a problem, I know I can phone them up and they will be there for me. I look forward to the call with my Telephone Friend, Lisa, every week. If I’m feeling down, she takes me out of myself. I organise my dinner around it so we can have a good chat. It’s a lifeline really.”

Dame Judi Dench, who is Age UK ambassador, said: “The idea of being completely alone and isolated at a time when so many people are coming together with their nearest and dearest rally breaks my heart. 

Dame Judi went on to say: "No older person should feel like they don’t have anybody to talk to which is why I’m supporting Age UK’s ‘Together, we’re not alone’ campaign. Please donate to Age UK if you can this Christmas. Your donations will truly help to change lives!”

Obviously, Age UK can’t be there without the public’s support, which is why the Charity is asking everybody to donate what they can this Christmas. Together, the Charity promises to help change the lives of older people. Together, we’re not alone.

To donate, please visit: www.ageuk.org.uk/christmasappeal. Age UK has also launched a new Loneliness Guide which features the Charity’s latest information and advice on the subject as well as bringing together lived experiences from different focus groups. This can be found here: https://www.ageuk.org.uk/loneliness-guide.