For the first time ever, M&S has opened its doors to ITV so that customers can see how the magic of delicious, great value M&S Christmas food is developed and made.
Over the course of the hour-long episode, airing on Wednesday 21st December at 9pm, viewers will meet game-changing product developers, passionate store colleagues, key suppliers and of course some happy customers, all working well together to create what M&S hopes will be its most magical Christmas yet.
Well, let's face it! Nobody does Christmas Food like Marks & Spencer does. For 138 years, it’s been at the heart of British Christmas across the whole country, delighting customers with delicious, great value festive favourites and heart-warming adverts.
M&S usually doubles its market share at Christmas and the trusted value promise really comes to life as customers turn to M&S for exceptional quality, innovative food.
Sharry Cramond, who is the Director of Marketing and Hospitality at M&S Food, said: “Since long before I joined the business, M&S Food has been synonymous with Christmas and customers always turn to us at this important time of year for some M&S magic. This year, more than ever, they have told us that they want to protect Christmas and put food at the heart of it.
“In this ITV show we lift the lid on how we create the magic and show the lengths that our suppliers and developers go to - going that extra mile to produce the most exciting and delicious Christmas products, all carefully sourced and manufactured to the high standards customers expect and always offering fantastic value.
“Christmas at M&S is fun, frantic and full-on as we get ready for the most exciting time of year with colleagues pulling out all the stops to make Christmas extra special – and ITV cameras have captured it all. I can’t wait for the show.”
Getting stores ready
At Newcastle’s Silverlink store, cameras follow enthusiastic manager Rob, marshalling his troops to get the food and drink section ready for Christmas while in the bustling Clapham branch, the team prepare the store for what they hope will be a very busy Christmas.
Innovative products
At the retailer’s support centre, the M&S product developers have been working on unique innovations that will draw in the crowds this Christmas. This year product developer Matt is gambling on an easy cook Turkey that can be out of the oven in as little as one hour.
Passionate suppliers are crucial to keeping M&S on top at Christmas. On the beautiful east coast of Scotland, viewers will meet Highlands based fish smoker Roy who believes his unique two-smoke process is the key to creating the best smoked salmon in the world.
In Ireland, Lir chocolates are working with M&S product developer Katy on a light up chocolate box that has been in development for over a year. Cameras follow Katy visiting the factory for a crucial visit to test out the millions of individual chocolates being hand sprayed.
In North Wales, product developer Harry visits Village Bakery in Wrexham to check on how his idea of a Christmas sourdough bread is coming along.
At the M&S store support centre, we meet Alice who is overseeing this year’s brand new Christmas sandwich.
Meanwhile in a top-secret location, M&S is in production for its highly anticipated Christmas 2022 TV advert. Mixing the iconic food porn with fun, festive animation and a real-life rescue dog called Wylie who is a star in the making.
Inside M&S at Christmas offers unprecedented and incredible access to every element of the Mark & Spencer food operation as it strives to make this Christmas the most magical and delicious festive period in its 138-year history.
https://www.marksandspencer.com.
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