Would you believe this furoshiki used to be a plastic bottle?
Wrapuccino, the green, female-led brand revolutionising the gift-giving industry, has released its new festive collection of rPET furoshiki giftwrap made from recycled plastic bottles.
This year's stylistic inspirations are a blend of traditional splendour and modern chic, all on beautiful, slightly glimmery fabrics that will make any gift look extra luxurious.
Not only have these wraps been made from recycled plastic bottles, but are also reusable for many years to come and are extremely versatile and waste-free.
With fabric gift wrap, no scissors, sticky tape or ribbons are needed and it only takes a few seconds to make any gift look extra-unique. With their eco wraps, Wrapuccino put a modern twist on the ancient Japanese art of furoshiki which dates back to 7th century AD.
Now their sustainable furoshiki gift wraps are available on the High Street, in independent shops all over the UK, but also in global departments stores such as Liberty London, Urban Outfitters or Selfridges, to name only a few.
Their success goes to show there's a growing customer demand for a greener, more sustainable alternative to wrapping paper.
A spokesman explained: "We offer unique eco-friendly, reusable and multi-purpose Furoshiki fabric gift wraps. With Wrapuccino, we show the world sustainable gift-wrapping is not only possible but also that it doesn’t have to be grey and boring. Quite the contrary; though the fabrics are beautiful on their own, every time you wrap a gift you create a little piece of art that’s one-of-a-kind, without the need for any ribbons or tape.
"Handing a gift wrapped in fabric is extra special, you show you care on so many levels: about the person, the environment, but also about beauty, style and presentation. Effectively, you’re giving the lucky recipient two gifts. Each fabric is carefully handmade and finished by our talented artisans, which guarantees you will re-use it (or repurpose it) time and time again.
"You see, our wraps are for life, not just for Christmas! Each wrap comes with a recycled name tag with this information so that the recipient can feel extra special. We love creating the warm buzz inside.
"We’re also the only reusable gift wrap that helps save the Oceans, as part of our profits goes to a UK-based charity protecting marine life."
