They've been making fudge for nearly about four decades and what began as a handful of fudge shops has developed into a thriving online and wholesale business, producing confectionery for some of the UK's most prestigious hotels and top department stores.
Sian Holt, their MD, says: “The rebrand initially came about as we wanted to align the personality of our six high street shops with the premium gifting positioning of our wholesale and ecommerce sides.
"As part of this review, we felt it was the perfect time to explore more sustainable packaging options, introduce more locally sourced ingredients and find ways in which we can give back to our planet.”
The packaging update saw them moving to use only UK printed packaging, dramatically reducing their carbon footprint. They also switched to plant-based inks and water-based glues, and all packaging is FSC certified and is now also fully recyclable.
As a part of the rebrand the manufacturer, which is based in Kent, also switched to a new and more ethical chocolate supplier, Luker Chocolate, which is owned by a Colombian family-owned chocolate manufacturer. They are also beginning to phase out internationally grown cane sugar in favour of beet sugar which is grown in Norfolk.
For Christmas, Fudge Kitchen felt the desire to create a product that replaced something wasteful and unsustainable, so they created their Luxury Christmas Crackers.
You won't find a plastic hopping frog or gimmicky whistle that will no doubt end up in landfill. Instead, each cracker contains three generous squares of butter fudge in their most popular festive flavours, Sea Salted Caramel, Speculoos and Chocolate and Orange.
The stylish crackers are the perfect addition to a Christmas tablescape, stocking filler or popped on the tree for a decoration.
Alongside their Christmas Crackers, Fudge Kitchen also has an extensive range of other gifting products including their compostable confectionery pouches containing handmade Chocolate Coated Honeycomb, Raspberry Coconut Ice, Rock Salted Peanut Brittle, and Sea Salted Caramel Crumbly Fudge.
The pouches are made using renewable resources, including TIPA bio-based film, NatureFlex cellulose and PaperWise paper, and can be composted with your household food waste (subject to local authority arrangements). The compostability is clearly stated on each pack, with instructions on how to dispose of them appropriately.
Their Head of Sales, Rupert Allinson, added: “We feel very strongly that there's a responsibility for all businesses to play their part in tackling the climate emergency. We don't want to just do 'enough' to keep in line with government rules and legislation. Instead, we want to pave our own way, going above and beyond to minimise the impact we have.”
Fudge Kitchen's Luxury Christmas Crackers can be found on the Fudge Kitchen website, in Fudge Kitchen stores, Harvey Nichols, Liberty and Not On The High Street.
